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Spa Director
Soneva
Dubai, UAE
Full Time
Director
3 weeks ago
Wellness StrategyCommercial AcumenLeadershipBrand DevelopmentGuest Experience DesignStakeholder Management
Free
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About the Role
Soneva is seeking a Global Director of Spa & Wellness to lead and commercialize the Soneva Soul brand across its portfolio. This strategic role focuses on defining the wellbeing vision, driving commercial growth, and ensuring exceptional guest experiences.
Key Skills for This Role
Wellness StrategyCommercial AcumenLeadershipBrand DevelopmentGuest Experience DesignStakeholder Management
Responsibilities
- Define and lead the Soneva Soul strategy, including long term vision, roadmap, and growth strategy
- Build and evolve the four Soneva Soul wellbeing pillars: Mental Wellbeing, Natural Holistic Therapies, Rest & Recovery, and Movement
- Design wellbeing journeys that support guests before, during, and after their stay
- Own the commercial strategy for Soneva Soul, including annual budgets, forecasts, and growth plans
- Establish Soneva Soul as a recognised thought leader within the global wellbeing sector
- Partner with Marketing and Commercial teams to strengthen the global positioning of Soneva Soul
- Establish portfolio wide standards for programming, service delivery, practitioner quality, guest experience, and measurement
- Develop a global wellness talent strategy, recruit and retain world class practitioners
- Provide strategic wellness input into future resort developments and residential projects
Requirements
- Minimum 10 years of senior leadership experience within luxury wellness, hospitality, wellbeing or healthspan focused businesses
- Proven experience leading multi site wellness operations, brands or programmes
- Strong commercial and financial acumen
- Experience developing and growing wellness concepts, brands or business platforms
- Demonstrated success in innovation, guest experience design and revenue generation
- Strong leadership, communication and stakeholder management capabilities
- Ability to work effectively across multiple disciplines and cultures
- Experience with globally recognised luxury hospitality or wellness brands
- Background in wellbeing, performance, behavioural science, hospitality, coaching, nutrition, movement or related disciplines
- Established network of international practitioners
- Experience leading retreats, festivals or large scale wellness events
- Experience supporting resort development and pre opening projects
Full Job Posting
Role Overview
- The Global Director of Spa & Wellness is responsible for defining, leading and commercialising Soneva Soul across the Soneva portfolio.
- This role will establish Soneva Soul as one of the world's leading luxury wellbeing brands focused on extending healthspan through practical, accessible and evidence informed non invasive interventions.
- The role is primarily strategic, commercial and brand focused, providing direction, governance and innovation across the portfolio while supporting resort teams in delivering exceptional guest experiences.
Key Responsibilities
- Define and Lead the Soneva Soul Strategy: Develop and execute the long term vision, roadmap and growth strategy.
- Build and Evolve the Four Soneva Soul Wellbeing Pillars: Mental Wellbeing, Natural Holistic Therapies, Rest & Recovery, Movement.
- Guest Journey Design and Behaviour Change: Design wellbeing journeys that support guests before, during and after their stay.
- Commercial Growth and Business Development: Own the commercial strategy for Soneva Soul across the portfolio.
- Thought Leadership, Partnerships and Innovation: Establish Soneva Soul as a recognised thought leader within the global wellbeing sector.
- Brand Development and Marketing: Partner with Marketing and Commercial teams to strengthen the global positioning of Soneva Soul.
- Governance, Standards and Portfolio Performance: Establish portfolio wide standards for programming, service delivery, practitioner quality, guest experience, and measurement.
- Talent and Practitioner Development: Develop a global wellness talent strategy for Soneva Soul.
- Future Development: Provide strategic wellness input into future resort developments and residential projects.
Experience & Qualification
- Minimum 10 years of senior leadership experience within luxury wellness, hospitality, wellbeing or healthspan focused businesses.
- Proven experience leading multi site wellness operations, brands or programmes.
- Strong commercial and financial acumen.
- Experience developing and growing wellness concepts, brands or business platforms.
- Demonstrated success in innovation, guest experience design and revenue generation.
- Strong leadership, communication and stakeholder management capabilities.
- Ability to work effectively across multiple disciplines and cultures.
- Experience with globally recognised luxury hospitality or wellness brands.
- Background in wellbeing, performance, behavioural science, hospitality, coaching, nutrition, movement or related disciplines.
- Established network of international practitioners.
- Experience leading retreats, festivals or large scale wellness events.
- Experience supporting resort development and pre opening projects.
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