SONG - Marketing Strategy & Transformation Manager

Role Overview

Marketing Strategy and Growth

• Define marketing transformation roadmaps aligned to business growth objectives.
• Assess client marketing capabilities and identify performance improvement opportunities.
• Develop customer growth strategies using market trends, consumer insights, and competitive analysis.
• Support go-to-market strategies, product launches, and customer acquisition initiatives.

Operating Model Transformation

• Design future-state marketing operating models and organizational structures.
• Define roles, responsibilities, governance frameworks, and ways of working.
• Create agile marketing teams and drive process optimization and transformation initiatives.

Customer Experience

• Lead customer journey mapping and experience transformation programs.
• Improve customer engagement, loyalty, and satisfaction through customer-centric marketing operations.
• Design personalization and omnichannel engagement strategies.

Marketing Technology and Data

• Assess and optimize marketing technology ecosystems, including Adobe, Salesforce, Marketing Cloud, CDPs, CRM, and analytics platforms.
• Define MarTech roadmaps and implementation business cases.
• Drive data-driven decisions through analytics, attribution, measurement, and reporting frameworks.
• Collaborate with technology and data teams to enable advanced marketing capabilities.

Client and Delivery Leadership

• Build trusted relationships with senior client stakeholders and facilitate executive workshops.
• Lead multidisciplinary consulting teams across strategy, marketing, technology, and analytics.
• Develop executive presentations, business cases, and transformation recommendations.
• Manage complex engagements through execution, including quality, timelines, budgets, and risks.
• Mentor junior consultants and contribute to capability development.

Required Qualifications

• Bachelor's degree in Marketing, Business Administration, Economics, Communications, or a related field.
• Experience in marketing strategy, marketing transformation, management consulting, customer experience, digital marketing, or related fields; duration is unspecified.
• Experience leading client-facing transformation projects.
• Strong knowledge of marketing operating models, customer journeys, campaign management, and marketing effectiveness.
• Experience with senior stakeholders and executive leadership teams.
• Excellent analytical, problem-solving, and presentation skills.

Preferred Qualifications

• MBA or advanced degree.
• Consulting firm or digital transformation organization experience.
• Knowledge of MarTech platforms such as Adobe, Salesforce, Oracle, or HubSpot.
• Experience with customer analytics, AI-driven marketing, personalization, and marketing measurement.
• Certifications in Marketing Technology, Salesforce, Adobe, Agile, or related disciplines.

About Accenture Song