Social Media Specialist
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Key skills for this role
About the Role
Consultycs DMCC is looking for a strategic and creative Social Media Specialist to develop content strategies, manage multi-platform social media execution, and drive measurable business growth.
Key Skills for This Role
Responsibilities
- Develop comprehensive social media and content strategies aligned with brand positioning, audience insights, and business objectives
- Conduct competitor analysis, audience research, and trend mapping to identify growth opportunities
- Build and manage monthly content calendars aligned with campaigns, launches, seasonal trends, and performance insights
- Plan, create, and execute content across social media platforms with strong platform specific understanding
- Adapt tone and messaging by platform (B2B for LinkedIn, short form for TikTok, etc.)
- Create high performing reel scripts with strong hooks, retention strategies, and CTAs
- Write engaging podcast scripts, episode outlines, and structured conversation flows
- Provide clear script direction during shoots including tone, visual flow, and delivery guidance
- Source and coordinate influencers, creators, and models for shoots
- Analyze performance metrics and optimize content for reach, engagement, and conversions
- Prepare and present detailed monthly, quarterly, and yearly social media performance reports
Requirements
- Strong foundation in marketing principles, brand positioning, and conversion psychology
- Proven experience in copywriting for multi platform social media management
- Strong creative thinking with innovative, out of the box ideas
- Ownership mindset with proactive execution
- Strong team collaboration and cross functional coordination skills
- Flexibility to support a range of responsibilities within the wider marketing team
Full Job Posting
Role Overview
- We are looking for a strategic, creative, and marketing driven Social Media Specialist who understands how content builds brands, drives authority, and generates measurable business growth.
- This role goes beyond writing. It requires research, strategic thinking, platform expertise, creative direction, execution ownership, and performance accountability.
Key Responsibilities
- Develop comprehensive social media and content strategies aligned with brand positioning, audience insights, and business objectives.
- Conduct competitor analysis, audience research, and trend mapping to identify growth opportunities.
- Build and manage monthly content calendars aligned with campaigns, launches, seasonal trends, and performance insights.
- Plan, create, and execute content across social media platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, and Pinterest) with strong platform specific understanding.
- Adapt tone and messaging by platform — B2B positioning for LinkedIn, trend based short form for TikTok, search optimized scripts for YouTube, etc.
- Create high performing reel scripts (Instagram, TikTok, YouTube Shorts) with strong hooks, retention strategies, storytelling structure, and conversion focused CTAs.
- Write engaging podcast scripts, episode outlines, and structured conversation flows.
- Provide clear script direction during shoots — including tone, visual flow, scene transitions, and on camera delivery guidance.
- Source and coordinate influencers, creators, and models for shoots — including outreach, shortlisting, and alignment with campaign goals.
- Analyze performance metrics and optimize content for reach, engagement, and conversions.
- Prepare and present detailed monthly, quarterly, and yearly social media performance reports, along with forward looking content plans and strategic roadmaps.
Requirements
- Strong foundation in marketing principles, brand positioning, and conversion psychology.
- Proven experience in copywriting for multi platform social media management.
- Strong creative thinking with innovative, out of the box ideas.
- Ownership mindset with proactive execution.
- Understanding of basic design principles is a strong plus.
- Strong team collaboration and cross functional coordination skills.
- Demonstrate flexibility to support a range of responsibilities within the wider marketing team.
Pay
- AED 5,000 AED 7,500 per month
Work Location
- In person
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