Social Media Marketing Specialist
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Key skills for this role
About the Role
HIGH LEVEL EVENT seeks a Social Media Marketing Specialist to create and manage content across platforms like Instagram, LinkedIn, Facebook, and TikTok. The role requires creativity, strategic thinking, design skills (2D and basic 3D), and experience with paid ads.
Key Skills for This Role
Responsibilities
- Develop and implement social media strategies aligned with business goals
- Create engaging content (posts, captions, images, videos) for platforms like Instagram, LinkedIn, Facebook, and TikTok
- Design visually appealing content, including basic 2D graphics and an understanding of 3D design concepts when needed
- Manage daily social media accounts, including posting and responding to followers
- Plan and execute paid advertising campaigns
- Monitor trends and adjust strategies accordingly
- Analyze performance metrics and generate reports
- Collaborate with the design and marketing teams
- Maintain brand voice and consistency across platforms
- Stay updated with the latest social media trends and tools
Requirements
- Proven experience in social media marketing or a similar role
- Strong understanding of major social media platforms and tools
- Basic knowledge of 2D design and familiarity with 3D design concepts
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar
- Creative mindset with excellent writing and communication skills
- Experience with analytics tools and paid ads is preferred
Full Job Posting
Job Description
- The Social Media Marketing Specialist is responsible for creating, managing, and optimizing content across social media platforms to increase brand awareness, engagement, and lead generation.
Key Responsibilities
- Develop and implement social media strategies aligned with business goals
- Create engaging content (posts, captions, images, videos) for platforms like Instagram, LinkedIn, Facebook, and TikTok
- Design visually appealing content, including basic 2D graphics and an understanding of 3D design concepts when needed
- Manage daily social media accounts, including posting and responding to followers
- Plan and execute paid advertising campaigns
- Monitor trends and adjust strategies accordingly
- Analyze performance metrics and generate reports
- Collaborate with the design and marketing teams
- Maintain brand voice and consistency across platforms
- Stay updated with the latest social media trends and tools
Requirements
- Proven experience in social media marketing or a similar role
- Strong understanding of major social media platforms and tools
- Basic knowledge of 2D design (e.g., social media creatives, layouts) and familiarity with 3D design concepts is required
- Proficiency in design tools such as Canva, Adobe Creative Suite, or similar
- Creative mindset with excellent writing and communication skills
- Experience with analytics tools and paid ads is preferred
Work Location
- In person
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