Social Media Manager
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Key skills for this role
Role Overview
The Social Media Manager will plan, manage, and execute social media strategies across multiple client accounts.
The role covers content planning, coordination, publishing, community management, and performance tracking aligned with client objectives.
Key Skills for This Role
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Company description
Brandgate is a digital marketing agency specializing in website design, social media marketing, and digital marketing services.
The agency partners with businesses to support their digital marketing presence and brand impact.
Job summary
The Social Media Manager will plan, manage, and execute social media strategies across multiple client accounts.
The role covers content planning, coordination, publishing, community management, and performance tracking aligned with client objectives.
Content and account management
- Manage social media accounts for multiple clients and develop monthly content calendars based on client objectives and brand guidelines.
- Create concepts for photos, videos, reels, stories, and other formats.
- Participate in filming and shooting sessions and coordinate with the creative team.
- Write captions in English and Arabic.
Publishing and community
- Coordinate with designers, videographers, and content creators to bring content ideas to life.
- Schedule and publish content across Instagram, TikTok, Facebook, LinkedIn, and other platforms.
- Monitor comments, messages, and community engagement while maintaining each client’s brand voice.
Trends and reporting
- Stay updated on social media trends, platform updates, competitor activities, and emerging content formats.
- Track engagement, reach, and campaign results and prepare monthly performance reports, insights, and recommendations.
- Recommend content and campaign optimizations based on performance data.
Client coordination
- Ensure content and campaigns are delivered according to agreed timelines.
- Coordinate client feedback, content revisions, and approvals when required.
Requirements
- Proven experience in social media management, preferably within a marketing or advertising agency.
- Strong knowledge of social media platforms, digital marketing, and content strategy.
- Experience developing content calendars and social media campaigns.
- Strong understanding of Instagram, TikTok, Facebook, LinkedIn, and emerging platforms.
- Excellent content-writing and communication skills.
- Fluency in spoken and written Arabic and English.
- Prior UAE work experience and understanding of the regional market.
- Ability to manage multiple social media accounts and projects simultaneously.
- Strong organization, attention to detail, creativity, and a proactive approach.
Preferred experience
- Experience coordinating with designers, photographers, and videographers is preferred.
- Experience with NGOs, charitable organizations, or the nonprofit sector is advantageous.
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