Social Media Manager – Chocolate Brand

Job Overview

Content Strategy & Creation

• Develop and execute a
• comprehensive social media strategy
• (Instagram, TikTok, Facebook, YouTube, LinkedIn).
• Plan and manage the
• content calendar
• for posts, stories, reels, and live sessions.
• Work with the design team to create
• high-quality, visually appealing content
• aligned with the brand identity.
• Craft engaging
• captions, storytelling posts, and trending video concepts
• that resonate with our target audience.

Community Management & Engagement

• Build and maintain an active
• online community
• by engaging with followers, responding to messages, and fostering brand loyalty.
• Monitor
• brand mentions, hashtags, and trends
• , ensuring timely responses and interactions.
• Collaborate with influencers, food bloggers, and micro-creators for
• content partnerships and UGC campaigns
• .

Campaign Planning & Execution

• Conceptualize and launch
• seasonal, product-specific, and activation campaigns
• .
• Run
• paid social ad campaigns
• (Meta Ads, TikTok Ads) to boost reach, traffic, and conversions.
• Collaborate with the marketing team for
• integrated campaigns
• (in-store + digital).

Analytics & Reporting

• Track
• KPIs (engagement, growth, reach, ROI)
• across all platforms.
• Prepare
• monthly social media reports
• , analyze performance, and adjust strategies for better results.
• Stay updated on
• trends, algorithms, and new platform features
• to maintain a competitive edge.

Qualifications & Skills

• **Bachelor’s degree**
• in Marketing, Communications, or related field.
• **3–5 years of experience**
• in social media management, preferably with
• FMCG, F&B, or lifestyle brands
• .
• Strong understanding of
• social media platforms, trends, and algorithms
• .
• Proficiency in
• content creation tools
• (Canva, Adobe Creative Suite, CapCut, etc.).
• Experience with
• social media analytics and ad management tools
• .
• Excellent writing, storytelling, and communication skills.
• Creative mindset with a passion for
• visual storytelling and brand building
• .
• Fluent in

English

Why Join Us?

• Be part of a
• fast-growing, premium brand
• with a strong creative vision.
• Lead
• high-impact social campaigns
• that blend luxury, creativity, and experience.
• Opportunity to shape a brand’s
• digital identity
• in Dubai and beyond.