Social Media Manager

About the Role

Key Responsibilities

• Develop and execute social media strategies focused on organic audience growth.
• Create and manage Reels and short-form video content designed to increase reach and engagement.
• Build effective content funnels through Reels and other short-form content.
• Monitor social media algorithms, trends, and audience behavior.
• Write engaging, articulate, and conversion-focused captions and social media copy.
• Ensure all final copy has a natural, authentic, and engaging tone of voice.
• Perform basic video editing using CapCut and Adobe Premiere Pro.
• Work closely with the designer by preparing clear and detailed creative briefs.
• Analyze content performance and continuously optimize the social media strategy.
• Stay updated with UAE real estate trends, market developments, and competitor activity.
• Use AI tools intelligently for brainstorming, research, and routine optimization while maintaining human-written final copy.

Requirements

• Minimum 2-3 years of experience as an SMM Manager in the real estate industry.
• Strong understanding of the UAE real estate market.
• Proven experience in growing social media accounts organically, particularly through Reels.