Social Media & CRM Executive
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Key skills for this role
About the Role
Little Birdy Group is hiring a Social Media & CRM Executive to own Instagram, TikTok Shop, and Klaviyo channels for a portfolio of family and baby brands. The role involves planning, creating, and executing content, social commerce, and email marketing campaigns to drive engagement, customer acquisition, and revenue.
Key Skills for This Role
Responsibilities
- Own and manage the Instagram content strategy, creating engaging Reels, Stories and Feed content
- Develop monthly content calendars aligned to commercial objectives
- Manage community engagement and customer interactions on Instagram
- Grow audience engagement and follower acquisition through organic strategies
- Track performance and continuously optimise content
- Manage and optimise TikTok Shop on a daily basis
- Create TikTok first content designed to drive sales
- Build and execute TikTok Shop promotional campaigns
- Work with creators and affiliates to drive revenue
- Optimise product listings, merchandising and conversion rates on TikTok Shop
- Monitor sales performance and identify growth opportunities
- Stay ahead of TikTok trends, platform updates and best practices
Requirements
- Minimum 2 years' experience managing Instagram for a consumer facing brand
- Proven hands on experience managing TikTok Shop and delivering measurable sales results
- Strong working knowledge of Klaviyo, including campaign creation, segmentation and automation flows
- Experience creating high performing short form video content
- Strong copywriting skills
- Experience working within an ecommerce business
- Strong analytical and reporting skills
Full Job Posting
Role Overview
- The Little Birdy Group is home to a portfolio of leading family and baby brands, helping parents navigate every stage of their parenting journey.
- As we continue to scale our ecommerce business, we're looking for a commercially driven Social Media & CRM Executive to own three key growth channels: Instagram, TikTok Shop and Klaviyo.
- This is not a generalist social media role. We are looking for someone with proven hands on experience across all three platforms who can demonstrate how they have driven engagement, customer acquisition and revenue.
- You will be responsible for planning, creating and executing content, social commerce and email marketing campaigns that directly contribute to brand growth and online sales.
Key Responsibilities
- Own and manage the Instagram content strategy.
- Create engaging Reels, Stories and Feed content.
- Develop monthly content calendars aligned to commercial objectives.
- Manage community engagement and customer interactions.
- Grow audience engagement and follower acquisition through organic strategies.
- Track performance and continuously optimise content.
- Manage and optimise TikTok Shop on a daily basis.
- Create TikTok first content designed to drive sales.
- Build and execute TikTok Shop promotional campaigns.
- Work with creators and affiliates to drive revenue.
- Optimise product listings, merchandising and conversion rates.
- Monitor sales performance and identify growth opportunities.
Essential Experience
- Minimum 2 years' experience managing Instagram for a consumer facing brand.
- Proven hands on experience managing TikTok Shop and delivering measurable sales results.
- Strong working knowledge of Klaviyo, including campaign creation, segmentation and automation flows.
- Experience creating high performing short form video content.
- Strong copywriting skills.
- Experience working within an ecommerce business.
- Strong analytical and reporting skills.
Desirable Experience
- Baby, parenting, food, FMCG or lifestyle brand experience.
- Shopify experience.
- Influencer and affiliate marketing experience.
- Canva, Adobe Creative Suite or CapCut experience.
- Experience working with paid social teams.
What Success Looks Like
- Within your first 12 months you will: Grow engagement and reach across Instagram.
- Increase TikTok Shop sales and creator partnerships.
- Improve email revenue through Klaviyo campaigns and automation.
- Deliver measurable growth across customer acquisition and retention.
What We're Looking For
- Commercially focused and results driven.
- Passionate about social commerce and ecommerce.
- Highly organised and proactive.
- Creative thinker with strong attention to detail.
- Comfortable taking ownership and accountability.
- Excited by the opportunity to help scale fast growing brands.
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