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Sales & Brand Manager
Little Birdy Group
Dubai, UAE
Full Time
Senior
Onsite
3 weeks ago
FMCG SalesBrand ManagementDistribution ManagementCustomer Relationship ManagementNegotiationSales Forecasting
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FMCG SalesBrand ManagementDistribution Management
About the Role
Little Birdy Group seeks an ambitious Sales & Brand Manager to lead FMCG brand growth across UAE/GCC. The role drives sales performance, manages key customer relationships, and executes brand strategies across retail and e-commerce channels.
Key Skills for This Role
FMCG SalesBrand ManagementDistribution ManagementCustomer Relationship ManagementNegotiationSales Forecasting
Responsibilities
- Develop and execute sales strategies to achieve revenue, distribution, and profitability targets
- Manage relationships with key retail customers, distributors, wholesalers, and e commerce partners
- Negotiate commercial agreements, promotions, listings, and annual trading terms
- Identify and secure new business opportunities to expand distribution and market penetration
- Monitor sales performance and implement corrective actions where required
- Deliver accurate sales forecasts and market insights
- Develop and execute annual brand plans in collaboration with brand principals
- Manage product launches, promotional campaigns, sampling initiatives, and consumer activations
- Ensure brand positioning, messaging, and visual standards are maintained across all channels
- Drive distribution growth across modern trade, pharmacy, specialty retail, and e commerce channels
- Prepare regular sales and performance reports
- Manage budgets and track promotional spend
Requirements
- Minimum 5 years' experience in FMCG sales, brand management, or commercial roles
- Proven experience working within a distribution business
- Strong understanding of the UAE/GCC retail landscape
- Demonstrated success managing FMCG brands and driving sales growth
- Experience managing customer relationships and commercial negotiations
- Strong analytical and financial acumen
- Excellent communication and presentation skills
- Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools
- Experience working with major UAE retailers (Carrefour, Lulu, Spinneys, Choithrams) and e commerce platforms (Noon, Deliveroo, Talabat)
- Experience within infant nutrition, food, beverage, health, wellness, or consumer goods categories
- Existing network of retail and distribution contacts within the GCC
- Bachelor's degree in Business, Marketing, Sales, or a related field
Full Job Posting
Role Overview
- We are seeking an ambitious, commercially driven Sales & Brand Manager to lead the growth and development of our portfolio of FMCG brands across the UAE and wider GCC region.
- The successful candidate will be responsible for driving sales performance, managing key customer relationships, executing brand strategies, and ensuring the successful distribution and visibility of our brands across retail and e commerce channels.
- This role requires a hands on professional with strong FMCG experience, a proven background in distribution, and the ability to work closely with both brand principals and retail customers to achieve sustainable growth.
Key Responsibilities
- Develop and execute sales strategies to achieve revenue, distribution, and profitability targets.
- Manage relationships with key retail customers, distributors, wholesalers, and e commerce partners.
- Negotiate commercial agreements, promotions, listings, and annual trading terms.
- Identify and secure new business opportunities to expand distribution and market penetration.
- Monitor sales performance and implement corrective actions where required.
- Deliver accurate sales forecasts and market insights.
- Develop and execute annual brand plans in collaboration with brand principals.
- Manage product launches, promotional campaigns, sampling initiatives, and consumer activations.
- Ensure brand positioning, messaging, and visual standards are maintained across all channels.
- Work closely with marketing teams and agency partners to maximize brand awareness and consumer engagement.
- Monitor competitor activity and market trends to identify growth opportunities.
- Drive distribution growth across modern trade, pharmacy, specialty retail, and e commerce channels.
Skills & Experience
- Minimum 5 years' experience in FMCG sales, brand management, or commercial roles.
- Proven experience working within a distribution business.
- Strong understanding of the UAE/GCC retail landscape.
- Demonstrated success managing FMCG brands and driving sales growth.
- Experience managing customer relationships and commercial negotiations.
- Strong analytical and financial acumen.
- Excellent communication and presentation skills.
- Proficiency in Microsoft Excel, PowerPoint, and sales reporting tools.
Preferred
- Experience working with major UAE retailers including Carrefour, Lulu, Spinneys, Choithrams, and e commerce platforms such as Noon, Deliveroo and Talabat.
- Experience within infant nutrition, food, beverage, health, wellness, or consumer goods categories.
- Existing network of retail and distribution contacts within the GCC.
- Bachelor's degree in Business, Marketing, Sales, or a related field.
Personal Attributes
- Entrepreneurial and commercially minded.
- Results oriented with a strong ownership mentality.
- Highly organized and capable of managing multiple priorities.
- Strong relationship builder and negotiator.
- Proactive, adaptable, and comfortable working in a fast paced environment.
- Passionate about building brands and delivering exceptional results.
Key Performance Indicators (KPIs)
- Revenue and profit growth.
- Distribution expansion.
- New customer acquisition.
- Retail listing wins.
- Brand awareness and activation effectiveness.
- Trade marketing ROI.
- Forecast accuracy.
- Customer satisfaction and retention.
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