Social Copywriter

ROLE OVERVIEW

CORE RESPONSIBILITIES

• SOCIAL COPYWRITING: You’re a versatile writer who will write a range (from funny to inspiring) content for social and digital channels, helping to build consumer love for your brand and establish cultural relevance
• CONTENT CREATION: You will write, edit and publish engaging posts for various social networks
• SOCIAL OPTIMIZATION: You will optimize social media posts (language, tone, message) based on our target audience’s behaviours and established brand tone and voice
• COLLABORATION: You will work with a Content Creator on images and videos to complement text, and co-create a wide range of social post types and concepts
• BRAND PRESENCE CREATION: You’ll manage/update social media pages, profiles with on-tone descriptions and news
• AD COPYWRITING: You will coordinate with internal teams to create advertising concepts
• COMMUNITY MANAGEMENT: You’ll respond to questions and comments on our social media pages in a timely and accurate manner or transfer to the social care or escalations team for customer service-related issues

EXPERIENCE & SKILLS

• 1+ years of experience in a social team or creative department in a related role
• Advertising portfolio required
• A proven track record of writing for brands with a significant following, ideally for a CPG or lifestyle brand
• A university or college diploma in marketing, advertising, or a related field is preferred
• A history of being able to work with creative teams and strategists, providing expertise and influencing the brand’s strategy
• A love and deep understanding of social culture and trends
• Experience with a social media management platform (i.e. Sprout, Sprinklr, Khoros) is required
• Excellent presentation skills and communication skills in a group environment
• A passion for food and food marketing
• A desire to do award-winning, internationally recognized work
• The anticipated annual base salary range for this position is $57,000–$65,000. Individual compensation within this range is determined based on job-related factors such as experience, skills, level of responsibility, internal equity, and business needs. This range represents the expected base salary for this role and does not include other elements of The Kitchen’s total rewards program.
• The Kitchen, Kraft Heinz are committed to Equal Employment Opportunity and to attracting and retaining the most qualified employees regardless of race, national origin, religion, sexual orientation, gender, age or disability.