SEO Specialist | SEM Specialist
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Key skills for this role
Role Overview
The employer is seeking a data-driven, results-oriented SEO and SEM Specialist.
The role focuses on improving online visibility, organic search performance, paid search campaigns, qualified traffic, leads, and conversions.
Employment type is full-time and the stated level is mid-level.
Key Skills for This Role
Full Job Posting
Role Overview
The employer is seeking a data-driven, results-oriented SEO and SEM Specialist.
The role focuses on improving online visibility, organic search performance, paid search campaigns, qualified traffic, leads, and conversions.
Employment type is full-time and the stated level is mid-level.
Responsibilities
- Develop integrated SEO and SEM strategies aligned with business and marketing objectives.
- Conduct keyword research and analyze search volume, competition, user intent, and trends.
- Optimize pages, metadata, headings, URLs, internal links, and landing pages.
- Conduct technical SEO audits covering crawlability, indexing, speed, and usability.
- Manage Google Ads campaigns, budgets, bids, targeting, match types, ad copy, and landing pages.
- Monitor CPC, conversion rates, CPA, ROAS, rankings, traffic, visibility, and campaign KPIs.
- Perform A/B tests, refine negative keywords, and improve paid search targeting.
- Analyze competitors, backlink profiles, algorithm updates, and link-building opportunities.
- Collaborate with content, developers, designers, and marketing teams on search improvements.
- Prepare weekly and monthly reports and maintain records of campaigns, budgets, and results.
Requirements
- Diploma or bachelor's degree in digital marketing, marketing, communications, business, computer science, or a related field.
- Previous experience in SEO, SEM, digital marketing, search engine marketing, or a similar role.
- Strong knowledge of SEO, paid search advertising, keyword research, search intent, SERPs, and competitor analysis.
- Hands-on Google Ads and search campaign management experience.
- Experience analyzing traffic, rankings, conversions, campaign performance, and analytics data.
- Proficiency with Excel or Google Sheets and familiarity with Google Analytics, Search Console, and keyword research tools.
- Strong copywriting, communication, collaboration, problem-solving, and project-management abilities.
Preferred Skills and Certifications
- Familiarity with SEMrush, Ahrefs, Moz, Screaming Frog, or similar SEO platforms is advantageous.
- Understanding of HTML, website structure, page speed, indexing, redirects, and related technical SEO concepts is preferred.
- Google Ads, Google Analytics, SEO, or other relevant certifications are advantageous.
What the Employer Offers
- Competitive salary with performance-based incentives.
- Professional training and certification opportunities in SEO, SEM, analytics, and digital marketing.
- Opportunities to manage high-impact search campaigns and work with marketing, content, design, and technology teams.
- Career development, performance recognition, and long-term advancement opportunities.
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