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SEO Manager
LGC Group
London, GBR
Full-time
Mid · 4+ years experience
Hybrid
Discovered 2 weeks ago
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Key Skills for This Role
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Key Responsibilities
- Develop and carry out thorough SEO and GEO/AIO strategies for owned media, addressing on-page, off-page, and technical aspects aligned with business objectives.
- Lead data-driven SEO and GEO performance analysis to find opportunities, track important metrics, and provide actionable insights to improve organic visibility and website performance.
- Manage keyword strategy and content refinement via comprehensive research and content proposals to achieve search-focused, user-centered digital experiences.
- Optimize technical SEO excellence by reviewing Search Console insights, validating technical fixes, optimizing site speed and structure, and ensuring guideline implementation.
- Coordinate tracking and analytics implementation, guaranteeing GTM event coverage, data quality validation, and comprehensive funnel and behavioral measurement across GA4 and reporting tools.
- Coordinate efforts with external agencies and vendors to deliver SEO/GEO campaigns, technical audits, link building initiatives, and performance improvements aligned with strategic objectives.
- Partner with web product management, marketing, and engineering teams to apply SEO/GEO recommendations, embed guidelines, and ensure optimization is coordinated across the digital experience.
- Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments, algorithm updates, and new technologies to proactively find opportunities for optimization and growth.
Skills You'll Use Every Day
- Deep expertise in on-page, off-page, and technical SEO/GEO, with the ability to build and complete high-impact optimization strategies.
- Verified background in handling SEO/GEO campaigns throughout their full lifecycle and partnering efficiently with external agencies and cross-functional teams.
- Strong analytical skills and expertise in managing SEO/GEO and analytics platforms (e.g., SEMrush, Ahrefs, Google Search Console, GA4) facilitating data-driven decisions.
- Strong knowledge of website structure, technical performance elements, and UX principles, with the capability to recognize and address SEO/GEO challenges efficiently.
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