SEO Content Manager
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Asana is hiring an SEO Content Manager for NAMER to own keyword targeting, content library development, and organic visibility. You will optimize content for AI-driven search, manage content refresh cycles, and drive off-site SEO strategy.
Key Skills for This Role
Responsibilities
- Manage keyword targeting and opportunity analysis across NAMER markets
- Optimize content for LLM retrieval and citation across AI search surfaces
- Maintain and optimize the content library including refresh cycles, consolidation, and performance improvements
- Execute content driven SEO initiatives including brief creation, production, and AI enhanced workflows
- Drive off site SEO strategy across reviews, forums, and community platforms in partnership with Customer Success
- Track and report on content performance across organic and AI driven search surfaces
- Partner cross functionally with PMM and Web teams to align content SEO strategy with business objectives
Requirements
- 4+ years of SEO content strategy experience within the B2B SaaS industry
- Deep understanding of keyword research, search intent, and how AI/LLMs are changing modern search dynamics
- Proven experience managing large scale content libraries and editorial calendars for SEO
- Proficiency with SEO and AI tools to scale workflows and analysis
- Data driven mindset with ability to tie SEO efforts to measurable business outcomes
- Strong cross functional communication skills and ability to influence partners
Full Job Posting
About the Role
- As our SEO Content Manager for NAMER, you will own the strategy and execution for keyword targeting, content library development, and organic visibility initiatives.
- You’ll work at the intersection of search strategy and content production, partnering closely with PMM, marketing, and web teams.
- This role is based in our Vancouver office with an office centric hybrid schedule (Monday, Tuesday, Thursday in office).
What you’ll achieve
- Manage keyword targeting and opportunity analysis across NAMER markets.
- Optimize content for LLM retrieval and citation across AI search surfaces.
- Maintain and optimize the content library, including refresh cycles, consolidation, and performance improvements.
- Execute content driven SEO initiatives, including brief creation, production, and AI enhanced workflows.
- Drive off site SEO strategy across reviews, forums, and community platforms.
- Track and report on content performance across organic and AI driven search surfaces.
- Partner cross functionally with PMM and Web teams to align content SEO strategy with business objectives.
About You
- 4+ years of SEO content strategy experience, specifically within the B2B SaaS industry.
- Deep understanding of keyword research, search intent, and how AI/LLMs are changing modern search dynamics.
- Proven experience managing large scale content libraries and editorial calendars for SEO.
- Proficiency with SEO and AI tools to scale workflows and analysis.
- A data driven mindset with the ability to tie SEO efforts to measurable business outcomes.
- Strong cross functional communication skills and the ability to influence partners.
- Demonstrates curiosity about AI tools and emerging technologies.
What we’ll offer
- Estimated base salary range between 94,000 104,000 CAD.
- Mental health, wellness & fitness benefits.
- Career coaching & support.
- Inclusive family building benefits.
- Long term savings or retirement plans.
- In office culinary options.
About Us
- Asana is a leading platform for human + AI collaboration.
- Millions of teams around the world rely on Asana to achieve their most important goals, faster.
- Asana has been named to Fortune's Best Workplaces for 7+ years.
- We offer an exceptional office centric culture with hybrid models.
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Asana
Product Owner - Metronome
Vancouver, CAN
Asana is seeking a Metronome Product Owner to own and evolve usage-based billing infrastructure. You will maintain the Metronome platform, ensure billing accuracy, and manage integrations with Salesforce, Zuora, and Data
Software Engineer, Product
Vancouver, CAN
Asana is looking for a Software Engineer to join their Product team in Vancouver, building features end-to-end from data models to interaction behaviors. The role involves working with a high-performance team on a comple
Enterprise Product Manager
Vancouver, CAN
Asana is seeking an experienced Enterprise Product Manager to lead the Revenue Technology (RevTech) team, driving product vision and strategy for Sales technology. Requires 10+ years in Product Management or Revenue Tech