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Key skills for this role
We are looking for an SEO Content Lead who can create clear, engaging, and well-researched content across different formats.
You will work closely with the SEO and Growth teams, guide junior writers and interns, and ensure that all published content meets IIDE’s quality standards.
• Write and edit SEO-optimised content, including blogs, website copy, PR articles, guest posts, reports, case studies, and marketing copy.
• Research topics and create clear, accurate content that follows Google’s Helpful Content and E-E-A-T guidelines.
• Manage junior writers and interns by assigning topics, creating briefs, reviewing their work, and ensuring deadlines are met.
• Work with the SEO team on keywords, search intent, content gaps, on-page SEO, and content performance.
• Use AI tools for research and ideation while ensuring all content is original, accurate, and human-reviewed.
• Optimize the onsite content for better lead conversion rates.
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