Senior Specialist - Media Relations

Overview

• Build and maintain strong relationships with journalists, editors, and key influencers in the media industry to facilitate positive coverage of our initiatives.
• Create compelling press releases, media kits, and other communication materials that effectively convey Qiddiya s messages and stories.
• Coordinate interviews, press conferences, and media events to maximize opportunities for media engagement.
• Monitor media coverage and analyze trends to evaluate the effectiveness of media relations efforts, reporting findings to senior management.
• Stay abreast of industry news and trends to proactively identify opportunities for positive media exposure.
• Collaborate with cross-functional teams to ensure a cohesive messaging strategy across all communications channels.
• Bachelor s degree in Communications, Public Relations, Journalism, or a related field.
• 3-4 years of experience in media relations, public relations, or communications, preferably within the tourism, entertainment, or leisure sectors.
• Strong understanding of media landscape, with a proven track record of securing positive media coverage.
• Excellent writing, editing, and communication skills with a talent for storytelling.
• Ability to analyze media trends and derive actionable insights from metrics.
• Strong organizational skills and attention to detail, capable of managing multiple projects simultaneously.
• Creative thinker with the ability to develop innovative media strategies.
• Fluency in English; proficiency in Arabic is a distinct advantage.