Senior Specialist - Marketing Business Partner
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Key skills for this role
About the Role
Collaborate with business units to create marketing plans, execute campaigns, analyze performance, and support brand messaging and stakeholder coordination.
Key Skills for This Role
Full Job Posting
1. Marketing Planning & Business Alignment
- Partner with assigned business units and service lines to understand priorities, target audiences, service offerings, and commercial objectives.
- Translate business needs into marketing plans, campaign briefs, content requirements, and activation calendars.
- Support development of annual and quarterly marketing plans aligned with business growth priorities.
- Ensure marketing initiatives are coordinated with service launches, seasonal campaigns, events, and customer engagement activities.
2. Campaign Execution & Activation
- Plan and execute marketing campaigns across digital, social, CRM, on-ground, and internal channels.
- Coordinate campaign timelines, creative requirements, approvals, budgets, and deliverables.
- Support execution of service launches, membership campaigns, promotional offers, events, wellness programs, and sports activations.
- Work with agencies, internal creative teams, media teams, and business stakeholders to ensure timely campaign delivery.
- Ensure campaigns are executed in line with brand standards, messaging guidelines, and business objectives.
3. Customer Insights & Performance Analysis
- Analyze customer segments, behaviors, campaign performance, conversion rates, and engagement trends.
- Provide insights to improve customer acquisition, retention, and campaign effectiveness.
- Monitor leads, inquiries, bookings, membership uptake, event participation, and other marketing-related outcomes.
- Prepare campaign performance reports and recommend optimization actions.
- Use customer feedback and market insights to improve marketing relevance and targeting.
4. Brand, Content & Messaging Support
- Support development of content for campaigns, service brochures, website pages, social media, CRM communications, and presentations.
- Ensure all marketing materials reflect approved brand identity, tone of voice, and service positioning.
- Coordinate with subject matter experts to ensure accuracy of medical, sports, rehabilitation, performance, or wellness content.
- Support storytelling around QHC s value proposition, customer experience, and integrated service offerings.
5. Stakeholder & Agency Coordination
- Act as a coordination point between Marketing and assigned business units.
- Manage day-to-day communication with agencies, vendors, internal teams, and service line stakeholders.
- Track approvals, feedback, and campaign dependencies to ensure smooth execution.
- Support procurement and vendor coordination for campaign-related activities when required.
6. Event & Partnership Marketing Support
- Support marketing activations for sports events, community programs, medical screenings, wellness initiatives, and partner collaborations.
- Coordinate promotional materials, messaging, customer communications, and post-event reporting.
- Work with partnerships and operations teams to maximize reach, participation, and engagement.
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