Senior Software Engineer - CTV

About Affinity Affinity is pioneering new frontiers in AdTech: developing solutions that push past today’s limits and open up new opportunities.

We are a global AdTech company helping publishers discover better ways to monetize and enabling advertisers to reach the right audiences through new touchpoints.

Operating across 10+ markets in Asia, the US, and Europe with a team of over 575+ experts, we are building privacy-first ad infrastructure that opens up opportunities beyond the walled gardens.

Role: Senior Software Engineer Work Location: Mumbai (Malad)

4–6 Years (flexible for strong CTV experience) Role Overview We are looking for a Software Engineer to join our mCanvas CTV product engineering team.

The role focuses on building and optimizing Applications and SDKs for Connected TV platforms running on Android TV OS, Samsung Tizen OS working on large-scale, high-performance ad-tech products.

This role is strictly for Android TV OS, Samsung Tizen OS on CTV devices and not for mobile app development.

• Design, develop, and maintain Apps and SDKs for Android TV OS, Samsung Tizen OS for Connected TV (CTV) platforms.
• Develop solutions for TV-based ad rendering, playback, and device integration.
• Strong technical grasp of CTV ecosystems, VAST (Video Ad Serving Template), VPAID, and SIMID.
• Work on mCanvas CTV product features, performance optimization, and scalability.
• Collaborate with Product, Backend, and QA teams to deliver high-quality releases.
• Debug and optimize applications for TV hardware constraints (memory, CPU, screen resolutions)
• Ensure stability and performance across different CTV devices and OEMs
• Follow best practices in coding, testing, and documentation.
• Hands-on experience with vibe coding/spec-driven coding and high proficiency in utilizing AI tools to optimize the development lifecycle. Mandatory Key Skills