Director Technology

About Affinity Affinity is pioneering new frontiers in AdTech by building privacy-first advertising infrastructure that helps publishers maximize monetization and enables advertisers to reach the right audiences beyond walled gardens.

Operating across 10+markets in Asia, the US, and Europe, with a team of 575+ professionals, Affinity continues to innovate at scale in the global AdTech ecosystem.

Role: Director – Technology (Data & Platforms)

Mumbai (Malad) Role Overview: We are looking for a Director - Technology to lead the architecture, development, and scaling of our backend platforms, comprehensive data ecosystem, and AI integration.

This role will oversee a polyglot database environment (SQL, NoSQL, and Big Data) and drive the adoption of AI/ML technologies to enhance our AdTech infrastructure.

• Polyglot Persistence : Lead the strategy for a diverse database landscape, ensuring the right tool for the job across MySQL (Relational), Hadoop (Big Data), MongoDB (NoSQL), and cloud-native solutions like Snowflake or BigQuery.
• Data Lifecycle Management: Own the end-to-end data journey—from high-velocity ingestion via Kafka to long- term storage in data lakes and real-time retrieval for backend services. AI & Innovation
• AI Roadmap: Define and execute the strategy for integrating Modern AI/ML (e.g., LLMs, Predictive Modelling) into backend services to optimize ad targeting and platform efficiency.
• Vector Databases : Evaluate and implement vector databases (e.g., Pinecone, Milvus, or Weaviate) to support AI- driven search and recommendation engines. Leadership & Team Management
• Lead, mentor, and scale backend and data engineering teams.
• Drive engineering best practices, coding standards, and architectural reviews.
• Partner with Product, Data, and Business teams to translate requirements into scalable technical solutions.