Senior Social Media Manager – Instagram, Facebook & TikTok

Role Overview

Workplace and Schedule

• This is a full-time, on-site position in Dubai, UAE.
• Work location is in person.

Key Responsibilities

• Develop and execute social media strategy across Instagram, Facebook, and TikTok.
• Plan content calendars and schedule or publish content supplied by the media team.
• Manage and optimize paid social campaigns, including budgeting, targeting, and performance reporting.
• Ensure consistent, on-brand posting and captioning across all channels.
• Monitor TikTok and Instagram Reels trends, audio, and formats, and brief the media team.
• Track engagement, reach, follower growth, conversions, and ROAS, then report actionable insights.
• Respond to comments and direct messages and build an active, loyal following.
• Collaborate with media, marketing, and leadership teams on content and promotions.
• Stay current on platform algorithm changes, new features, and best practices.

Requirements

• Hands-on, proven experience managing Instagram, Facebook, and TikTok is mandatory.
• At least 5 years of social media management experience, ideally in a senior or lead capacity.
• Demonstrated experience running paid social campaigns with Meta Ads Manager and TikTok Ads Manager.
• Strong multi-platform content planning and scheduling skills.
• Strong social media analytics skills and ability to translate data into strategy.
• Excellent copywriting and communication skills.
• Applicants should provide examples or links to social accounts and campaigns they have managed.

Nice to Have

• Experience in the luxury, hospitality, retail, or lifestyle sector.
• Familiarity with Meta Business Suite, Later, Hootsuite, or similar planning tools.
• Influencer marketing or partnerships experience.

Compensation

• The description lists a salary of AED 6,000–10,000 per month.
• A separate pay statement lists AED 5,000–8,000 per month.