Senior Sales Manager
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Key skills for this role
About the Role
Analyze market trends, develop customer accounts, negotiate rates, implement marketing strategies, and manage sales team to enhance customer service and drive business.
Key Skills for This Role
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Overview
- As Senior Sales Manager, you will analyse local market trends and competitor activity to recommend strategies that keep the hotel a leader in the marketplace through the development of future and repeat business.
- Specifically, you will be responsible for performing the following tasks to the highest standards:
- Analysis local market trends and competitor activity to identify business leads
- Develop customer accounts and travel within the local area to drive business into the specific hotel/cluster and to increase market/customer share in all revenue streams
- Negotiate room rates/packages with corporate clients
- Develop and implement creative local marketing channels, including social media channels
- Prepare company contracts for the hotel in accordance with current business and pricing conditions
- Work within current business strategies and recognising potential opportunities
- Cooperate with other departments in the hotel to create an exceptional Guest experience and build strong, comprehensive sales programs
- Attend Sales events, as required
- Produce accurate and timely reports that meet the needs of the Sales Director and senior management to include the reporting of appointments, calls made and business leads
- Answer customer queries in a prompt and professional manner
- Manage staff performance in compliance with company policies and procedures
- Recruit, manage, train and develop the Sales team
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