Assistant Marketing Manager

Overview

Business Function

• Develop, proactively manage and implement the annual cluster marketing plan to include eCommerce, brand and loyalty marketing within budget guidelines
• Drive the development of a sound B2B and B2C strategy by segment for each hotel, in line with the commercial focus process
• Responsible for measuring the success of all marketing activities, promotions and campaigns, and producing performance reports for all key stakeholders
• Manage the roll out of marketing initiatives to support the cluster in meeting their revenue targets, also by leveraging key function activity in Regional Marketing, eCommerce, Marketing Operations, Strategic Partnerships and HHonors and third party distribution
• Oversee the execution of all promotional activities, whether local, regional or global, across all available channels, ensuring brand adherence and effectiveness
• Ensure sales and F&B teams receive adequate marketing support, and ensure collateral requirements are met
• Always be the brand champion ensuring all collateral conforms to agreed brand standards and content is compliant of corporate guidelines and within budget guidelines across all marketing activities
• Support individual brand initiatives and ensure hotel brand campaigns are rolled out effectively and communicated using the right tone and voice for each segment
• Develop and manage all social media activity for the cluster and support departmental initiatives
• Recognise and execute opportunities for the loyalty program HHonors as well as other incentive programmes at cluster level, and manage all cluster CRM and database requirements
• Identify local partnership opportunities with the regional team, and oversee the on-going execution of revenue driving activities
• Responsible for building a coherent social media strategy for the hotel and its outlets
• Seek to grow social media followers and to enhance interaction with customers on these sites using relevant tools and techniques
• Respond to customer postings as appropriate tackling any complaints and issues

Managing Execution

• Achieve agreed performance goals and marketing objectives of role set out by the Line Manager
• Manage execution of marketing projects in line with resources and budget objectives
• Be the marketing representative in the cluster during commercial focus meetings, and proactively identify revenue-driving opportunities with other key stakeholders
• Conduct continuous analysis of competitive environment and consumer trends, and use findings to continuously evaluate and drive commercial success
• Ensure full brand compliance across all marketing initiatives at cluster level
• Lead effective content management across all available channels, including hotel website, OTAs, social media, mobile marketing and partnership programs
• Conduct regular cluster marketing audits to meet Centre of Excellence audit requirements
• Participate in all internal and external marketing meetings and attend relevant industry events, training workshops and trade-shows
• Actively support Line Manager on all in-house merchandising activity and ensure all merchandising opportunities are identified and maximised and communicated across organisation
• Respond quickly and efficiently to all internal and external requests
• Understand and champion Hilton's core values

Developing Talent

• Create an effective marketing team on property, fostering a productive team culture and encouraging career growth
• Encourage and motivate individuals to achieve key company and personal objectives and targets
• Put in place a dedicated career path for each team member, with the creation of a Personal Development Plan highlighting key development milestones and timelines
• Conduct regular performance reviews, ensuring adequate feedback is given and used proactively for further development
• Highlight and encourage team members to participate in job specific training opportunities and attend internal and external networking industry events

Building Relationships

• Establish excellent open communication with all operational teams, i.e. GM, DBD, F&B and other department heads throughout the region
• Develop and maintain good working relationships with various levels of Hilton s personnel including corporate and regional marketing, corporate brand, eCommerce, loyalty and partnerships teams
• Proactively develop and maintain effective working relationships with all external customers to include key members of the design and media agencies, partnerships and online marketing
• Excel at being an effective team player to all corporate, regional, cluster and hotel level personnel by demonstrating a can do and customer focused attitude, providing peer support, cross-functional and across regions