Senior Product Marketing (Work in Georgia)
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Key skills for this role
About the Role
AGAPI is seeking an experienced Senior Product Marketing Specialist to drive product growth in the gaming industry. The role involves developing data-driven marketing strategies, optimizing product positioning, and leading go-to-market initiatives.
Key Skills for This Role
Responsibilities
- Develop and execute product marketing strategies to optimize product performance within the gaming industry.
- Collaborate closely with Product Owners (POs) to create promotional strategies and enhance product features and user experience.
- Conduct market, competitor, and player behavior research to develop insight driven marketing plans.
- Define product positioning, refine messaging, and propose effective go to market (GTM) campaigns.
- Work cross functionally with Performance Marketing, Social Media, SEO, and Partnership teams to execute campaigns focused on user acquisition and revenue growth.
- Analyze marketing and product performance data to optimize campaigns, improve user retention, and maximize Lifetime Value (LTV).
- Stay up to date with market, industry, and marketing trends, and recommend strategies to improve user acquisition, engagement, and retention.
Requirements
- Minimum of 4–5 years of experience in product marketing, preferably within the gaming, crypto, or app based product industries.
- Proven experience collaborating with Product Owners (POs) and development teams to implement features that support marketing and growth initiatives.
- Strong analytical skills with experience in campaign performance measurement and optimization strategies.
- Proficiency in marketing and analytics platforms such as Google Ads, Facebook Ads, AppsFlyer, Adjust, Firebase, and GA4.
- Strategic and creative mindset with the ability to thrive in a fast paced environment.
- Experience with A/B testing, growth hacking, and LiveOps marketing is an advantage.
Full Job Posting
Job Summary
- We are looking for an experienced and strategic Senior Product Marketing Specialist to drive product growth and market performance within the gaming industry.
- This role is responsible for developing and executing data driven marketing strategies, optimizing product positioning, and leading go to market initiatives to enhance user acquisition, engagement, retention, and revenue growth.
- The ideal candidate has strong analytical and cross functional collaboration skills, with experience working closely with Product Owners and development teams to deliver impactful marketing and product initiatives in a fast paced environment.
Key Responsibilities
- Develop and execute product marketing strategies to optimize product performance within the gaming industry.
- Collaborate closely with Product Owners (POs) to create promotional strategies and enhance product features and user experience.
- Conduct market, competitor, and player behavior research to develop insight driven marketing plans.
- Define product positioning, refine messaging, and propose effective go to market (GTM) campaigns.
- Work cross functionally with Performance Marketing, Social Media, SEO, and Partnership teams to execute campaigns focused on user acquisition and revenue growth.
- Analyze marketing and product performance data to optimize campaigns, improve user retention, and maximize Lifetime Value (LTV).
- Stay up to date with market, industry, and marketing trends, and recommend strategies to improve user acquisition, engagement, and retention.
Job Requirements
- Minimum of 4–5 years of experience in product marketing, preferably within the gaming, crypto, or app based product industries.
- Proven experience collaborating with Product Owners (POs) and development teams to implement features that support marketing and growth initiatives.
- Strong analytical skills with experience in campaign performance measurement and optimization strategies.
- Proficiency in marketing and analytics platforms such as Google Ads, Facebook Ads, AppsFlyer, Adjust, Firebase, and GA4.
- Strategic and creative mindset with the ability to thrive in a fast paced environment.
- Experience with A/B testing, growth hacking, and LiveOps marketing is an advantage.
What we offer
- Competitive Compensation: Enjoy a salary package tailored to your skills and experience, along with performance based bonuses.
- Comprehensive Benefits: Visa processing and UAE mandated benefits.
- Work Life Balance: Generous holidays and bonus policies.
- Top Tier Equipment: Stay productive with the latest tools, including a MacBook and iPhone.
- Collaborative Culture: Immerse yourself in a dynamic, inclusive work environment that fosters growth.
- Bi Annual travel/home visit reimbursements.
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