Senior Product Manager - GCC Expansion
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Responsibilities:
- Own the product roadmap for expansion across the GCC and beyond, one market at a time, with a clear line of sight to subsequent markets.
- Diagnose where and why merchants in each market drop off between signup and first order, and ship the product changes that close the gap.
- Drive the payment and compliance product work per market: know-your-customer flows, payment gateway integrations, regulatory requirements.
- Decide which parts of the core product need per-market adaptation and which stay shared infrastructure, and own where to invest.
- Define and monitor the metrics that reflect real market progress: time to first order, activation rate by market, ninety-day retention, share of merchants expanding regionally.
- Build the measurement framework from scratch where benchmarks don't exist, and separate real activation signal from noise.
- Lead cross-functional work across engineering, design, operations, legal, and local market teams without direct authority.
- Communicate tradeoffs, sequencing, and what is deliberately paused to protect focus.
Requirements
- Proven experience owning product for a market expansion or geographic rollout at a software, fintech, or commerce platform, ideally one requiring adapted payments, compliance, or onboarding across regulatory environments.
- Deep understanding of merchant activation dynamics: diagnosing drop-off by market and the product changes that move activation rate in practice.
- Payments and know-your-customer fluency as a product problem, not a compliance checkbox: gateway integrations, document flows, and their product implications.
- Familiarity with Gulf market realities: payment methods, logistics infrastructure, value-added tax and commercial licensing, and how merchant behavior differs across the region.
- Track record improving time-to-value in a self-serve, low-touch environment where the product does the onboarding.
- Strong analytical instinct, comfortable building measurement for a market with no benchmarks.
- Experience leading cross-functional work without authority over the teams involved.
- Five or more years in product management, with meaningful ownership in an ambiguous or early-stage context.
- Arabic fluency is a must; Gulf residency or prior regional experience is preferred over theoretical market knowledge. Willing to relocate to Saudi Arabia.
About Salla
Saudi SaaS e-commerce platform helping merchants in Saudi Arabia and the GCC build and manage online stores.
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