The CDP. DriveCentric's customer data platform — ingestion, unification, audience modeling, and activation — productized for dealer operators and consumed by every internal product team. One platform, one roadmap, one owner.
Identity and consent. The identity graph that resolves dealer customers across DMS, CRM, web, and engagement signals — deterministic and probabilistic matching, individual and household, with a clean consent and privacy management model. Every product and every AI agent at DC depends on it.
Modern analytics. The dealer-facing analytics surface. Embedded reporting, dashboards, and self-serve exploration that dealers use to run their business — not the legacy reporting story we are retiring.
Outcomes that matter. Data activation rate, identity match precision and recall, dashboard MAU and stickiness, and agent personalization lift attributable to identity signal. You define the metric stack, instrument it, and report against it.
The customer relationship for data. You are the product face of DriveCentric to the people in dealerships who consume data — GMs, BDC managers, marketing directors, and the operators downstream. You will run a dealer data council and be the most trusted voice in the company on what dealers actually need from their data.
AI-native by default. You partner with our AI Labs team and our engineering org to ship identity-aware, data-driven agentic capabilities. You own the data layer as a product. Engineering builds the infrastructure. AI Labs builds the agents. You define what we are building and why.
Customer-zero culture. PMs at DriveCentric spend time with the people who use our products. For data, that means dealer GMs, BDC managers, marketing operators, and the internal vertical PMs who depend on you. If you only want to build for engineers, this is not the role.
Lean and dense. Small team, high talent density, AI augmentation everywhere. We do not hire to fill org charts. We hire to multiply the leverage of the people already here.
Direct exposure. You report to the VP of Product and have weekly skip-level access to the CPBO. You will work directly with the VP of Engineering and the AI Labs lead. No political layers.
5+ years of product management. With at least 3 years building productized CDP, identity, embedded analytics, or comparable data platform products at a B2B SaaS company. Pure data engineering or analytics engineering tracks without shipping product to a non-developer buyer will not clear the bar.
Demonstrated AI shipping history. You have shipped LLM-, agent-, or AI-powered features in production. You can walk us through the architecture, the data and identity signal it depended on, the evals, the observability story, the failures, and what you would do differently. We will ask.
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AI-native PM workflows. Claude, ChatGPT, Cursor, or equivalent are not occasional tools for you. They are how you do PM work every day. You have strong, defensible opinions about how AI changes discovery, spec writing, prototyping, and customer research, and you can articulate the difference between AI as a feature and AI as an operating model.
CDP or comparable data product experience. You have shipped product at a pure-CDP company (Segment, mParticle, Hightouch, Census, RudderStack, ActionIQ, Tealium, BlueConic, Amperity, or comparable) or at a vertical-SaaS data product (Toast Data, ServiceTitan, Procore, Veeva, BlackLine, or comparable) where you owned a customer-facing data, identity, or analytics surface.
Identity resolution fluency. You have opinions on deterministic vs. probabilistic matching, individual vs. household resolution, identity merge tradeoffs, and how identity signal flows into downstream product surfaces. You don't have to write the matching algorithm — but you have to make the call between two architectures and defend it.
Strategic-with-fluency technical depth. You can read SQL, reason about schemas, pressure-test a data engineer's proposal, and make tradeoff calls on data modeling, pipeline architecture, and reverse ETL without getting out-argued. Strategic with technical fluency, not technical depth that should live with engineering.
Cross-functional shipping. Track record of shipping with engineering, design, data, and GTM partners. You know how to write a spec that engineers respect, ship a launch that PMM can sell, and instrument a product so support can debug it.
Operator energy. You move fast, write clearly, push back when you disagree, and take ownership without being asked. You treat your manager as a peer, not a parent.
You have shipped data products in a vertical SaaS context to non-developer operators (retail, services, healthcare, hospitality, automotive).
You have direct dealership operator experience or close family in the business — but this is a tiebreaker, not a prerequisite.
You have built or operated identity stitching, consent management, or privacy-by-design infrastructure (CCPA, CPRA, GDPR equivalents).
You have shipped agent-aware data products — features where an AI agent is a first-class consumer of identity and audience signal.
You have worked with embedded analytics platforms (Sigma, ThoughtSpot Embedded, Looker Embedded, Cube, custom-built).
• Nine (9) Paid Holidays
401(k) plus employer match
Health Insurance
• Health Savings Account
Dental Insurance
Vision Insurance
• Additional Voluntary Life Insurance
Accident Insurance
About DriveCentric, Inc.
Software & SaaS207 employeesFounded 2010
Private U.S. automotive CRM and AI engagement software company serving car dealerships across North America.