Senior Product Enablement Manager

Value frameworks Author the business outcome case for the Agentic CDP and its components. What changes for the customer, in terms of what their executives care about, backed by economics a seller can defend in a procurement conversation.

The canonical use case library. Build the mapping from ICP to pain to use case to product to proof point, and make it the single source sellers and marketers both work from. Includes how it is structured so our internal search reliably surfaces it.

Pain to future state narratives. Turn all of the above into the conversation itself. Current state and future state framing, discovery paths, qualification criteria, objection handling, and the talk tracks that carry a deal from first call to business case.

Release positioning. Partner with the launch team to define the go-to-market answer for every launch and material release. What changed, who cares, and how to position it.

Capability boundaries. Document clearly what our products do and do not do, so sellers stop discovering limits in front of a customer.

The readiness bar. Play a pivotal part in defining what ready looks like per product and partner with field leaders to certify against it.

What you'll need

7+ years in product marketing, product enablement, solutions marketing, or an adjacent go-to-market function, with substantial time spent on positioning and messaging for technical products.

A track record of authoring frameworks, not just producing collateral. We will ask you to walk us through positioning work you originated and what it did to the business.

Direct experience with products sold to both technical and business buyers. Martech, data infrastructure, analytics, or data warehousing is a strong plus.

Evidence that sellers actually used what you built.

Fluency in a qualification methodology (i.e. MEDDPICC)

Comfort operating across functions without authority over them.

The salary range for this position is $140,000-$230,000 USD per year, which is location-independent. We also offer meaningful equity compensation in the form of ISO options and offer early exercise and a 10 year post-termination exercise window.

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.

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