Senior Performance Marketing Specialist - MENA
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Key skills for this role
About the Role
Join TMGM, a globally renowned multi-asset financial services provider headquartered in Sydney since 2013. We specialize in clearing and broking services, offering clients acces.
Key Skills for This Role
Responsibilities
- Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels)
- Implement campaign changes based on instructions from Performance Marketing Lead
- Ensure timely campaign launches, updates, and budget adjustments
- Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates
- Conduct basic A/B testing on creatives, audiences, and placements as directed
- Prepare regular performance reports (daily/weekly/monthly/quarterly/yearly)
- Track key funnel metrics (clicks, leads, registrations, FTD where applicable)
- Coordinate with design/creative teams to ensure timely delivery of ad materials
- Support execution across multiple acquisition channels as assigned
- Ensure campaigns follow internal compliance and promotional guidelines
Requirements
- 3 4 years experience in performance marketing / paid ads execution in the same industry
- Hands on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola, Criteo, etc.)
- Good understanding of marketing funnels and performance metrics
- Ability to execute instructions accurately and quickly
- Strong attention to detail and operational discipline
- Familiarity with reporting tools (GA4, Google Search Console, Salesforce) is a plus
Full Job Posting
Role Purpose
- This role is a hands on senior execution position within the MENA Performance Marketing team. The primary responsibility is to support the Performance Marketing Lead in executing and optimizing paid acquisition campaigns, ensuring efficient delivery of traffic, leads, and conversions across assigned
Key Responsibilities
- Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels)
- Implement campaign changes based on instructions from Performance Marketing Lead
- Ensure timely campaign launches, updates, and budget adjustments
- Maintain operational stability of active campaigns
- Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates
- Conduct basic A/B testing on creatives, audiences, and placements as directed
- Provide performance feedback and observations to the team lead
- Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly)
- Track key funnel metrics (clicks, leads, registrations, FTD where applicable)
- Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools)
- Highlight anomalies or performance issues to the team lead
- Coordinate with design/creative teams to ensure timely delivery of ad materials
Requirements
- 3 4 years experience in performance marketing / paid ads execution in the same industry
- Hands on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola, Criteo, etc.)
- Good understanding of marketing funnels and performance metrics
- Ability to execute instructions accurately and quickly
- Strong attention to detail and operational discipline
- Familiarity with reporting tools is a plus (GA4, Google Search Console, Salesforce)
Preferred Attributes
- Execution oriented mindset
- Ability to work in fast paced environments
- Strong responsiveness and reliability
- Willingness to learn and follow structured processes
OKR Focus (Execution Level)
- Campaign execution accuracy and speed
- Stability of live campaigns (error free operations)
- Basic performance improvement support (CTR, CPL, CPA)
- Timely reporting delivery
- Responsiveness to team lead instructions
Why TMGM?
- Join an industry leader with global brand partnerships and ambitious growth plans
- Be part of a dynamic, collaborative, and results driven team
- Drive meaningful impact at the intersection of finance and sport
- Competitive remuneration and professional development opportunities
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