Senior Performance Marketing Specialist - MENA
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Key skills for this role
About the Role
TMGM is hiring a Senior Performance Marketing Specialist for the MENA region. This hands-on execution role involves managing paid acquisition campaigns across Meta, Google Ads, and other channels.
Key Skills for This Role
Responsibilities
- Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels)
- Implement campaign changes based on instructions from Performance Marketing Lead
- Ensure timely campaign launches, updates, and budget adjustments
- Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates
- Conduct basic A/B testing on creatives, audiences, and placements as directed
- Prepare regular performance reports (daily/weekly/monthly/quarterly/yearly)
- Coordinate with design/creative teams to ensure timely delivery of ad materials
Requirements
- 3 4 years experience in performance marketing / paid ads execution in the same industry
- Hands on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola, Criteo, etc.)
- Good understanding of marketing funnels and performance metrics
- Ability to execute instructions accurately and quickly
- Strong attention to detail and operational discipline
Full Job Posting
Role Purpose
- This role is a hands on senior execution position within the MENA Performance Marketing team.
- Primary responsibility is to support the Performance Marketing Lead in executing and optimizing paid acquisition campaigns.
- The role is execution focused and does not include team leadership or strategic ownership.
Key Responsibilities
- Execute daily setup, monitoring, and optimization of paid marketing campaigns across platforms (Meta, Google Ads, and other acquisition channels)
- Implement campaign changes based on instructions from Performance Marketing Lead
- Ensure timely campaign launches, updates, and budget adjustments
- Maintain operational stability of active campaigns
- Assist in optimizing campaigns to improve CPA, CPL, CTR, and conversion rates
- Conduct basic A/B testing on creatives, audiences, and placements as directed
- Provide performance feedback and observations to the team lead
- Prepare regular performance reports (daily / weekly/ monthly/ quarterly/ yearly)
- Track key funnel metrics (clicks, leads, registrations, FTD where applicable)
- Ensure accurate data entry and consistency across tracking systems (GA4, Ads Manager, CRM tools)
- Highlight anomalies or performance issues to the team lead
- Coordinate with design/creative teams to ensure timely delivery of ad materials
Requirements
- 3 4 years experience in performance marketing / paid ads execution in the same industry
- Hands on experience with Meta Ads Manager and/or Google Ads and/or other programmatic channels (Taboola, Criteo, etc.)
- Good understanding of marketing funnels and performance metrics
- Ability to execute instructions accurately and quickly
- Strong attention to detail and operational discipline
- Familiarity with reporting tools is a plus (GA4, Google Search Console, Salesforce)
Preferred Attributes
- Execution oriented mindset
- Ability to work in fast paced environments
- Strong responsiveness and reliability
- Willingness to learn and follow structured processes
OKR Focus (Execution Level)
- Campaign execution accuracy and speed
- Stability of live campaigns (error free operations)
- Basic performance improvement support (CTR, CPL, CPA)
- Timely reporting delivery
- Responsiveness to team lead instructions
Why TMGM?
- Join an industry leader with global brand partnerships and ambitious growth plans.
- Be part of a dynamic, collaborative, and results driven team.
- Drive meaningful impact at the intersection of finance and sport.
- Competitive remuneration and professional development opportunities.
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