indeed
Senior Marketing Operations Manager (Hybrid)
Homebase
Toronto, CAN
Full Time
Senior
Hybrid
1 weeks ago
Marketing AutomationIterableHubSpotMarketoCDPSalesforce
Free
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Marketing AutomationIterableHubSpot
About the Role
Homebase is seeking a Senior Marketing Operations Manager to own the marketing tech stack and drive growth engine reliability. The role involves managing automation tools, CDP, and data integrations, partnering with RevOps and Analytics.
Key Skills for This Role
Marketing AutomationIterableHubSpotMarketoCDPSalesforce
Responsibilities
- Act as the administrator and technical owner for Homebase’s marketing technology stack (CDP, marketing automation, ad tech integrations, tracking pixels and tags, web behavior analytics, and AI search visibility)
- Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations (Meta CAPI, Google Ads, Apple Search Ads)
- Implement marketing tags for new channels and partners to support cross functional needs
- Co own GTM data quality with RevOps and Analytics; document configurations, architecture, and best practices
- Build and manage audiences and target segments across marketing channels
- Partner with Analytics on attribution tooling and data flow accuracy
- Oversee data governance across systems, ensuring data is current and accurate
- Partner with RevOps to integrate marketing data into Salesforce and ensure key Salesforce events flow back into the marketing tech stack
- Support lifecycle automation and campaign workflows to improve speed to market
- Identify redundant tools, fields, or data events and recommend simplifications and consolidation opportunities
- Serve as the primary project owner of marketing operations projects, driving cross functional results
- Operate within the RevOps sprint framework to prioritize, plan, and deliver on stack initiatives
Requirements
- 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome)
- Hands on admin experience with automation tools (Iterable, HubSpot, Marketo)
- Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations
- Knowledge of pixels, tags, UTM tracking, and ad platform integrations
- Exposure to web behavior analytics (Hotjar or similar) and emerging AI search/answer engine visibility tools is a plus
- Ability to map end to end marketing data flows and understand integration dependencies
- Comfortable QA ing data flows and interpreting campaign metrics
- Proven track record of leading marketing ops projects and driving cross functional alignment
- Skilled at translating technical concepts for non technical stakeholders
- A curiosity for how systems connect and a drive to continuously improve them
- Leverages AI tools for documentation, workflow QA, and data consistency checks
Full Job Posting
Your Impact Starts Here
- As a Senior Marketing Operations Manager focused on Technology & Systems, you’ll own the marketing tech stack that powers our growth engine.
- This role sits within Revenue Operations to create a centralized, connected GTM infrastructure—and partners daily with Marketing, Analytics, and Data Engineering.
Key Contributions
- Stack Ownership & Reliability: Act as the administrator and technical owner for Homebase’s marketing technology stack.
- Maintain stack reliability and data accuracy, monitoring and troubleshooting ad platform integrations.
- Implement marketing tags for new channels and partners.
- Co own GTM data quality with RevOps and Analytics.
- Data Quality & Governance: Build and manage audiences and target segments across marketing channels.
- Partner with Analytics on attribution tooling and data flow accuracy.
- Oversee data governance across systems.
- Systems & Integration Enablement: Partner with RevOps to integrate marketing data into Salesforce.
- Support lifecycle automation and campaign workflows.
- Identify redundant tools, fields, or data events and recommend simplifications.
- Project Delivery & Cross Functional Partnership: Serve as the primary project owner of marketing operations projects.
- Operate within the RevOps sprint framework.
Foundation for Success
- 5–8 years in Marketing Operations or Marketing Technology (agency or B2B SaaS background welcome).
- Hands on admin experience with automation tools (Iterable, HubSpot, Marketo).
- Experience with CDP tools (Amplitude CDP, Segment), CRM (Salesforce), and data integrations.
- Knowledge of pixels, tags, UTM tracking, and ad platform integrations.
- Exposure to web behavior analytics (Hotjar or similar) and emerging AI search/answer engine visibility tools is a plus.
- Ability to map end to end marketing data flows and understand integration dependencies.
- Comfortable QA ing data flows and interpreting campaign metrics.
- Proven track record of leading marketing ops projects and driving cross functional alignment.
- Skilled at translating technical concepts for non technical stakeholders.
- A curiosity for how systems connect and a drive to continuously improve them.
- Leverages AI tools for documentation, workflow QA, and data consistency checks.
What We Offer (Canada)
- Ownership & Savings: Stock options + TFSA/RRSP with 4% company match
- Health & Wellness: Comprehensive medical, dental, and vision for you and your dependents
- Paid Time Off: Flexible PTO + company holidays + designated focus periods
- AI access, for real: paid AI tools with minimal restrictions
- Family Support: Maternity/Parental Leave EI top up support offered (after 6 months of service)
- Work Your Way: Work From Anywhere Month + meeting free weeks yearly
- Protection Plans: Life insurance + short/long term disability coverage
- Workspace Perks: Meals provided, team offsites, and Customer Days
- Our Hybrid Rhythm: Tuesday and Wednesday are required in office days
Compensation Range
- CAD 170K CAD 200K
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