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Senior Marketing Operations Manager
Sanity
Remote, USA
Full-time
Senior · 7+ years experience
Remote
Discovered 1 weeks ago
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What you'll do
Pipeline generation, funnel operations & data Own the pipeline generation target in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve performance across the GTM motion Own marketing data quality (deduplication, normalization, enrichment, decay management), ensure intent and engagement signals flow cleanly into account scoring models, and partner with the data team to build ongoing pipeline and funnel reporting that surfaces actionable insights
Own the pipeline generation target in partnership with demand gen, SDRs, and sales, building the operational infrastructure around intent signals and ABM motions to hit monthly, quarterly and annual goals
Model and continuously analyze the full-funnel customer journey from awareness to closed-won; define conversion benchmarks, identify gaps, and deliver data-driven recommendations to improve performance across the GTM motion
Own marketing data quality (deduplication, normalization, enrichment, decay management), ensure intent and engagement signals flow cleanly into account scoring models, and partner with the data team to build ongoing pipeline and funnel reporting that surfaces actionable insights
Campaign & SDR operations Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs, ensuring SDRs have intent context and engagement history needed to convert Build and maintain segmented account lists using firmographic, technographic, and intent signals to feed targeted outbound and ABM plays Maintain the campaign-to-opportunity attribution framework including campaign member statuses, UTM governance, and CRM campaign structure
Own the technical implementation of demand gen and ABM campaigns from brief to launch, ensuring quality, speed, and SLAs
Partner with the SDR team on account and lead routing, MQL-to-SAL handoffs, and follow-up SLAs, ensuring SDRs have intent context and engagement history needed to convert
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