Senior Marketing Manager - LotusFlare DNO
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Key skills for this role
About the Role
LotusFlare seeks a Senior Marketing Manager to drive B2B marketing for its DNO Cloud platform. You will define messaging, create thought leadership content, and generate demand targeting global telecom decision-makers.
Key Skills for This Role
Responsibilities
- Define differentiated messaging, value propositions, and positioning for LotusFlare's DNO Cloud platform
- Drive market and competitive intelligence to inform product marketing strategy
- Contribute to the Go to Market (GTM) plan for product launches
- Contribute to creation of thought leadership content including webinars, technical blogs, newsletters, and client case studies
- Produce high quality marketing assets including pitch decks, product data sheets, solution web pages, demo scripts, battle cards, and ROI calculators
- Implement scalable lead generation and nurturing programs
- Leverage AI tools to drive marketing velocity, content quality, campaign optimization, and productivity
- Contribute to and optimize LotusFlare.com for messaging, content, design, and performance
- Provide sales enablement collateral and market intelligence to support active sales cycles
- Track and report on marketing KPIs and ROI, using data to continuously optimize programs
Requirements
- 10+ years of B2B marketing experience with a proven ability to manage and scale full stack marketing programs
- Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients
- Ability to translate highly technical AI concepts into clear, business value driven narratives for C suite telecom executives
- Experience at or with top tier enterprise technology companies such as Amdocs, Ericsson, Accenture, IBM, Salesforce, Oracle, SAP, or similar
- Exceptional communication, writing, and presentation skills with strong executive presence
- Hands on experience with AI tools for content creation, automation, and analytics
- Strong analytical mindset with a track record of using data to drive decisions
- Proven ability to navigate ambiguity and collaborate across globally dispersed teams
- Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar
- Familiarity with SEO, SEM, AEO and digital advertising to drive inbound enterprise leads
Full Job Posting
About LotusFlare
- LotusFlare designs, builds and advances a AI enabled, cloud native digital commerce and monetization platform.
- The LotusFlare DNO Cloud is a digital commerce and monetization managed service for communications and media services providers.
Role Overview
- We are looking for a dynamic and strategic Enterprise Marketing Manager to join our growing team in Toronto.
- This is a high impact, highly visible role where you will contribute to the marketing narrative for LotusFlare's B2B SaaS product portfolio.
Strategy & Product Positioning
- Define differentiated messaging, value propositions, and positioning for LotusFlare's DNO Cloud platform with a focus on AI use cases.
- Drive market and competitive intelligence to inform product marketing strategy.
- Contribute to the Go to Market (GTM) plan for product launches.
Content & Demand Generation
- Contribute to creation of thought leadership content including webinars, technical blogs, newsletters, and client case studies.
- Produce high quality marketing assets including pitch decks, product data sheets, solution web pages, demo scripts, battle cards, and ROI calculators.
- Implement scalable lead generation and nurturing programs.
- Leverage AI tools to drive marketing velocity, content quality, campaign optimization, and productivity.
Cross Functional Execution
- Contribute to and optimize LotusFlare.com for messaging, content, design, and performance.
- Provide sales enablement collateral and market intelligence to support active sales cycles.
- Track and report on marketing KPIs and ROI, using data to continuously optimize programs.
Required Skills
- 10+ years of B2B marketing experience.
- Demonstrated success marketing enterprise software to Fortune 500 or Global 2000 clients.
- Ability to translate highly technical AI concepts into clear, business value driven narratives.
- Experience at or with top tier enterprise technology companies.
- Exceptional communication, writing, and presentation skills.
- Hands on experience with AI tools for content creation, automation, and analytics.
- Strong analytical mindset.
- Proven ability to navigate ambiguity and collaborate across globally dispersed teams.
- Proficiency in marketing platforms such as HubSpot, Marketo, Salesforce, or similar.
- Familiarity with SEO, SEM, AEO and digital advertising.
Nice to Have
- Telecom domain knowledge — experience marketing to CSPs with an understanding of BSS, API monetization, or 5G.
- Experience utilizing AI productivity and design tools to rapidly prototype high quality marketing collateral.
- Familiarity with TMForum frameworks or telecom industry standards.
- Experience with agentic AI or cloud based SaaS solutions.
- Manage press releases, media materials, and contribute to analyst relationships.
We Offer
- Competitive salary package including an annual bonus
- Paid lunch (in the office)
- Private healthcare
- Training
- Energising work environment
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