Product Marketing Manager
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Key skills for this role
About the Role
Nomad (LotusFlare) is seeking an experienced Product Marketing Manager to own B2B product marketing for its eSIM business. The role involves crafting messaging, launching offerings, creating sales enablement materials, and executing go-to-market strategies.
Key Skills for This Role
Responsibilities
- Craft clear messaging and unique selling propositions that distinguish Nomad in the market
- Plan and lead the launch of new offerings and services across global markets
- Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers
- Manage a full yearly marketing release roadmap ensuring timely communication of product releases
- Present LotusFlare and Nomad offerings to internal teams and external clients
- Work closely with sales leadership to align GTM strategy with marketing objectives
- Conduct market research to understand competitive landscape and establish product differentiators
- Architect and execute a unified search strategy integrating SEO, Paid Search, and GEO
Requirements
- Minimum 5 years of experience in product marketing within SaaS or technology companies
- Proven experience taking complex B2B technology products to market
- Ability to deeply understand technical product stack and translate into clear positioning
- Demonstrated ownership of go to market strategy from ICP definition to launch and growth
- Strong commercial mindset with experience supporting pipeline generation and deal execution
- Experience building integrated marketing plans across content, email, events, social, and sales enablement
- Strong written and verbal communication skills
- Bachelor's degree in Marketing, Communications, or Business
Full Job Posting
Introduction
- Nomad is a world leading eSIM business, powering multi millions of users every year with high speed, affordable travel connectivity across more than 200 destinations worldwide.
- Nomad is built and operated by its parent company, LotusFlare, which designs and delivers cloud native SaaS platforms for digital commerce and monetization.
Job Description and Responsibilities
- Craft clear messaging and unique selling propositions that distinguish Nomad in the market.
- Communicate the core ideas of Nomad and the value our products deliver to customers and prospects.
- Plan and lead in the launch of new offerings and services across global markets.
- Create marketing materials such as blog posts, website copy, case studies, product briefs, sales presentations, and POV papers to support enterprise sales efforts.
- Manage a full yearly marketing release roadmap ensuring all future product releases are communicated to the market clearly and timely.
- Present LotusFlare and Nomad offerings to internal teams and external clients, aligning product value propositions with go to market strategies.
- Work closely with Nomad sales leadership and broader business stakeholders to ensure the growth engine and GTM strategy are fully aligned with overall marketing objectives.
- Become the subject matter expert on the Nomad B2B technology stack, including API driven eSIM provisioning and wholesale offerings (eSIMfx).
- Support RFXs with enterprise clients by providing sales enablement tools, collateral, and bespoke designs based on client requirements.
- Translate these insights into a structured monthly B2B marketing plan spanning social, events, email, and sales enablement.
- Partner with the sales team on prospecting, deal support, and post sale upsell initiatives.
- Conduct market research to gain an understanding of the competitive landscape and help establish product differentiators.
Job Requirements
- Minimum 5 years of experience in product marketing within SaaS or technology companies.
- Proven experience taking complex B2B technology products to market, ideally across API led, platform, or SaaS businesses.
- Ability to deeply understand a technical product stack and turn it into clear positioning, messaging, and differentiated value propositions.
- Demonstrated ownership of go to market strategy, from ICP definition and use cases through to launch, enablement, and growth.
- Strong commercial mindset, with experience supporting pipeline generation, deal execution, and post sale expansion alongside sales teams.
- Ability to work directly with customers and prospects to validate messaging, refine ICPs, and influence product and GTM direction.
- Experience building and executing integrated marketing plans across content, email, events, social, and sales enablement.
- Comfortable operating in a zero to one environment with high autonomy, accountability, and cross functional influence.
- Strong written and verbal communication skills, with the ability to simplify complex ideas for technical and non technical audiences.
- Ability to execute a unified search strategy that bridges SEO, SEM, and AI Discovery. Proficiency with the modern search stack (e.g., Ahrefs/Semrush, Google Ads, and AI tracking tools like Profound or RankScale).
- Bachelor's degree in Marketing, Communications, or Business. A master's degree is a plus.
- Experience working across global time zones (US, UK, Serbia, India, China, Singapore).
Benefits
- Competitive salary package
- Paid lunch (In the office)
- Private healthcare
- Yearly bonus
- Training and workshops
- Truly flexible working hours
- Top of the class engineers to learn from and work with
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