Senior Marketing Manager
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Key skills for this role
About the Role
Hire Rightt is seeking a Senior Marketing Manager based in Dubai to lead strategic marketing for a portfolio of large-scale events. The role oversees integrated marketing, communications, branding, and creative strategies to drive attendance, exhibitor acquisition, and revenue.
Key Skills for This Role
Responsibilities
- Develop and execute comprehensive marketing strategies for a portfolio of exhibitions, conferences, and live events to achieve commercial objectives
- Lead integrated marketing campaigns across digital, social media, email, PR, content, advertising, partnerships, and traditional media channels
- Manage, mentor, and develop a team of marketing professionals
- Collaborate with senior leadership, commercial teams, and event stakeholders to align marketing initiatives with business goals and revenue targets
- Drive attendee acquisition, exhibitor engagement, sponsorship visibility, and brand awareness through data driven marketing initiatives
- Oversee creation and delivery of all marketing collateral, creative assets, promotional materials, and campaign content while maintaining brand consistency
- Identify new market opportunities through research, customer insights, competitor analysis, and industry trends
- Develop audience segmentation, CRM, and database marketing strategies to improve customer engagement, lead generation, and campaign performance
- Monitor campaign effectiveness through analytics, reporting, and performance metrics, optimising marketing investments and ROI
- Lead onsite marketing activities, including media relations, press events, VIP programmes, brand activations, and promotional initiatives during live events
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or related discipline
- Minimum 7 8 years of progressive marketing experience with significant exposure to events, exhibitions, conferences, or live entertainment industry
- Demonstrated experience leading integrated marketing campaigns for large scale commercial events
- Strong understanding of digital marketing, CRM, content marketing, media planning, branding, analytics, and customer acquisition strategies
- Proven experience managing cross functional teams and external agencies in a fast paced, commercially driven environment
- Excellent leadership, stakeholder management, communication, and project management skills
Full Job Posting
Senior Manager – Marketing
- Based in Dubai. AED 28000 30000+ family benefits. Events background preferred. Responsible for leading the strategic marketing function across a portfolio of large scale events.
Responsibilities
- Develop and execute comprehensive marketing strategies for a portfolio of exhibitions, conferences, and live events to achieve commercial objectives.
- Lead integrated marketing campaigns across digital, social media, email, PR, content, advertising, partnerships, and traditional media channels.
- Manage, mentor, and develop a team of marketing professionals, ensuring effective resource planning, performance management, and professional growth.
- Collaborate with senior leadership, commercial teams, and event stakeholders to align marketing initiatives with business goals and revenue targets.
- Drive attendee acquisition, exhibitor engagement, sponsorship visibility, and brand awareness through data driven marketing initiatives.
- Oversee the creation and delivery of all marketing collateral, creative assets, promotional materials, and campaign content while maintaining brand consistency.
- Identify new market opportunities through research, customer insights, competitor analysis, and industry trends, recommending strategies for portfolio growth.
- Develop audience segmentation, CRM, and database marketing strategies to improve customer engagement, lead generation, and campaign performance.
- Monitor campaign effectiveness through analytics, reporting, and performance metrics, optimising marketing investments and return on investment.
- Lead onsite marketing activities, including media relations, press events, VIP programmes, brand activations, and promotional initiatives during live events.
Requirements
- Bachelor's degree in Marketing, Business Administration, Communications, or a related discipline. A postgraduate qualification is advantageous.
- Minimum 7 8 years of progressive marketing experience, with significant exposure to the events, exhibitions, conferences, or live entertainment industry.
- Demonstrated experience leading integrated marketing campaigns for large scale commercial events.
- Strong understanding of digital marketing, CRM, content marketing, media planning, branding, analytics, and customer acquisition strategies.
- Proven experience managing cross functional teams and external agencies in a fast paced, commercially driven environment.
- Excellent leadership, stakeholder management, communication, and project management skills.
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