Senior Marketing Executive
Job Fit Check
Base Career helps you apply smarter for this job.
Key skills for this role
About the Role
Miniso is looking for a Senior Marketing Executive in Dubai to develop marketing strategies, execute campaigns, coordinate events, manage influencer collaborations, and conduct market research.
Key Skills for This Role
Responsibilities
- Assist in developing and implementing marketing strategies to achieve brand growth and sales objectives
- Identify market trends and opportunities to optimize marketing efforts
- Execute marketing campaigns, including both online and offline activations, and monitor performance
- Organize and oversee promotional events, store activations, and collaborations with malls or partners
- Manage influencer collaborations to engage audiences and drive brand awareness
- Conduct market research to understand customer preferences and industry trends
- Work closely with internal teams and external partners to align marketing initiatives with business goals
- Maintain and enhance brand identity by ensuring consistency across all marketing materials
- Prepare reports on campaign performance, customer engagement, and ROI
- Continuously assess and improve business development processes
- Ensure all business development activities comply with company policies and regulations
Requirements
- Bachelor's degree or above in marketing, advertising, or related fields preferred
- 3+ years of marketing experience
- Team management experience preferred
- Strong market analysis, communication, and teamwork skills
- Familiarity with marketing channels and tools, including copywriting and creative planning skills
- Proficiency in office software and data analysis tools
Full Job Posting
Job Responsibilities
- Marketing Strategy & Planning: Assist in developing and implementing marketing strategies to achieve brand growth and sales objectives, while identifying market trends and opportunities to optimize marketing efforts.
- Campaign Management: Execute marketing campaigns, including both online and offline activations, and monitor performance to maximize impact.
- Event Coordination: Organize and oversee promotional events, store activations, and collaborations with malls or partners to enhance brand visibility.
- Influencer Marketing: Manage influencer collaborations to engage audiences and drive brand awareness.
- Market Research & Analysis: Conduct market research to understand customer preferences and industry trends, using data insights to inform marketing decisions.
- Collaboration & Communication: Work closely with internal teams (such as operations and buyers) and external partners to align marketing initiatives with overall business goals.
- Brand Management: Maintain and enhance brand identity by ensuring consistency across all marketing materials and communications.
- Performance Reporting: Prepare reports on campaign performance, customer engagement, and ROI to evaluate marketing effectiveness.
- Process Improvement: Continuously assess and improve business development processes to enhance efficiency and effectiveness, while implementing best practices and innovative approaches.
- Compliance: Ensure all business development activities comply with company policies, industry regulations, and legal requirements.
Qualifications
- Education: Bachelor's degree or above in marketing, advertising, or related fields preferred.
- Experience: 3+ years of marketing experience, with team management experience preferred.
- Skills: Strong market analysis, communication, and teamwork skills.
- Familiarity with marketing channels and tools, including copywriting and creative planning skills.
- Proficiency in office software and data analysis tools.
Pay
- AED 8,000.00 AED 12,000.00 per month
Work Location
- In person
Apply for this job in 1 click
Skip the repetitive application forms
Install the Base Career Chrome Extension and autofill job applications across major job boards with your profile.
Trusted by over 500,000 job seekers on Base Career
More from this employer
More jobs at Miniso
Store In-Charge——Abu Dhabi
Abu Dhabi, UAE
Miniso seeks a Store In-Charge for its 3D printing retail store in Abu Dhabi. The role oversees daily operations, marketing, sales, and employee management. Requires retail experience, strong communication skills, and fl
Store Inspection Specialist
Dubai, UAE
Job Responsibilities Safety Stock Management: Responsible for verifying and optimizing safety stock standards for all product categories across stores. Inventory & Display Checks: Audit in-store inventory levels and en
Retails Sales Assistant - BabyCare
Abu Dhabi, UAE
URGENT HIRING!!! Job description: Collaborating with fellow team members to keep the sales floor area clean and organized at all times Setting up merchandise displays on the sales floor Greets and receives customers i
Administrative Supervisor
Dubai, UAE
Job Responsibilities 1. Logistics & Asset Management Dormitory Management: Oversee daily operations, coordination, and maintenance of employee housing. Fleet Management: Responsible for the centralized scheduling, arra
Business Development Executive -- Babycare
Dubai, UAE
We are Babycare, a mother-and-baby lifestyle brand and a sister brand of MINISO. Key Responsibilities Customer Development and Management ▪ Identify and establish strategic partnerships related to the maternal and infant
Q-commerce Coordinator--Babycare
Dubai, UAE
We are Babycare, a mother-and-baby lifestyle brand and a sister brand of MINISO. Key Responsibilities 1. Business Performance & Target Achievement Deliver on company and departmental KPIs for instant retail, including G
Membership Executive
Dubai, UAE
Key Responsibilities: · Be responsible for the overall planning, execution, and rollout of membership activities, including member day, seasonal campaigns, new member programs, and cashback/points initiatives · Develop m
Store Sales——Abu Dhabi
Abu Dhabi, UAE
We are a 3D printing retail store. Our main concept is that customers take photos inside our photobooth, and the image data is then sent back to brand headquarters. After that, the headquarters produces a personalized 3D
Store In-Charge——Abu Dhabi
Abu Dhabi, UAE
Store Inspection Specialist
Dubai, UAE
Retails Sales Assistant - BabyCare
Abu Dhabi, UAE
Administrative Supervisor
Dubai, UAE
Business Development Executive -- Babycare
Dubai, UAE
Q-commerce Coordinator--Babycare
Dubai, UAE
Membership Executive
Dubai, UAE
Store Sales——Abu Dhabi
Abu Dhabi, UAE