Senior Marketing Data Analyst

Brand & Content Attribution: Work with the Marketing Team to build frameworks that measure the halo effect of brand campaigns and content marketing on organic growth and direct traffic.

Funnel Optimization: Analyze the end-to-end customer journey—from the first touchpoint seen by the Marketing team to the final conversion event tracked by Product—to identify and fix leakage points.

Audience Segmentation: Develop sophisticated customer segments based on behavioral data to help PMMs and Creative teams tailor their messaging for higher resonance.

GTM & Launch Analytics: Partner with Product Marketing to define KPIs for new feature launches and track post-launch adoption rates to refine target personas.

Data Infrastructure: Lead the initial setup and optimization of our marketing data warehouse. You will partner with engineering to ensure data from various sources (Ads, CRM, Product) is flowing, transformed, and ready for analysis.

Holistic Reporting: Maintain a centralized "Marketing Source of Truth" dashboard that balances performance marketing (CAC/ROAS) with brand health and product engagement metrics.

Experience : 7+ years in marketing analytics, growth analytics, or data science (preferably in a B2B SaaS or high-growth B2C environment).

Toolbox : Proficiency in visualization tools (Tableau), web analytics platforms (GA4, Heap, or Amplitude), CRM system (HubSpot) and SQL.

Statistical Foundation : A solid grasp of statistical concepts (regression, $p$-values, confidence intervals) and how they apply to marketing spend.

The Entrepreneurial Builder: You thrive in "zero-to-one" environments. You aren’t looking for a perfectly polished data stack; you’re excited by the opportunity to roll up your sleeves, architect the data warehouse from the ground up, and define the metrics that will govern our future.

A "High-Agency" Operator: When you see a gap in our data or a flaw in our tracking, you don’t wait for a ticket to be assigned. You own the solution. You are comfortable navigating ambiguity and can pivot quickly as our business scales.

The Full-Stack Thinker: You possess the rare ability to switch between "Builder Mode" (setting up pipelines, ETLs, and data schemas) and "Insight Mode" (advising PMMs on GTM strategy). You understand that great analysis is only possible on a foundation of clean, reliable data.

Language Skills: Fluency in English (required), fluency in Mandarin a plus

At AfterShip, we know great talent doesn’t always fit every requirement. If you’re passionate about our mission and believe you can make an impact, we encourage you to apply.

Great Place to Work Certified: We’ve been recognized for our inclusive, values-driven culture that celebrates diversity and collaboration.

Innovative & Inclusive Culture: Started by our software engineer-turned-CEO, AfterShip is built on curiosity, creativity, and collaboration. We’re a passionate, global team of problem solvers who put egos aside to innovate together. We take immense pride in fostering a culture that’s inclusive, which has allowed us to surround ourselves with the industry's most talented professionals.

Ambitious Mission with Real Impact: Join us in transforming eCommerce by making buying and selling easier for everyone. It’s one of the most dynamic spaces in tech, with limitless opportunities to innovate and grow.

Thrive & Grow: There’s no ceiling to what you can achieve or learn here. We’re committed to empowering your career while advancing together as a company.

Flexible Work Setup : We’re a remote-first team, meaning by default that employees work from home or on a hybrid-flexible basis in our hub locations (i.e., Toronto, Austin, Barcelona). You’re empowered to choose a work setup that works best for you and your team. With flexible hours depending on your time zone, you’ll be able to have a schedule that fits your working style and the requirements of your role.