Senior Manager, Virtual Financial Planning Sales
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Key skills for this role
About the Role
Meridian Credit Union seeks a Senior Manager to lead a team of virtual Financial Planners in delivering holistic financial plans and driving mutual fund sales through a remote advisory model.
Key Skills for This Role
Responsibilities
- Lead, coach, and mentor a team of virtual financial planners to achieve sales, productivity, and compliance targets
- Drive mutual fund sales, financial planning adoption, and member conversion through virtual channels
- Ensure financial plans are high quality, compliant, and tailored to client needs
- Maintain adherence to regulatory requirements (KYC, suitability, disclosure standards)
- Produce senior leadership reporting on sales performance, pipeline, and productivity
- Collaborate with Marketing and Distribution teams to optimize lead flow and campaign effectiveness
Requirements
- 7+ years of experience in financial advisory, wealth management, or investment sales
- 3–5+ years of leadership experience managing advisors or sales teams
- University degree in Business Administration, Economics, or related field
- Mutual Fund License in current good standing
- Strong understanding of mutual funds, financial planning frameworks, and regulatory requirements
- Skilled in digital sales tools, CRM systems, and virtual client engagement
- Proficiency in MS Office applications & AI tools such as Copilot
Full Job Posting
Role Overview
- Lead a team of virtual Financial Planners delivering holistic financial plans and driving mutual fund sales through a fully remote advisory model.
- Ensure the team meets regulatory standards, achieves sales targets, and delivers an exceptional client experience.
What You Will Do
- Lead, coach, and mentor a team of virtual financial planners and advisor support roles to achieve sales, productivity, and compliance targets.
- Conduct regular 1:1 coaching sessions, performance reviews, and skill development plans.
- Drive mutual fund sales, financial planning adoption, and Member conversion through virtual channels.
- Set team targets, develop sales strategies, and monitor performance using data driven reporting.
- Collaborate with Marketing and Distribution teams to optimize lead flow, segmentation, and campaign effectiveness.
- Ensure financial plans delivered by advisors are high quality, compliant, and tailored to client needs.
- Maintain adherence to regulatory requirements (KYC, suitability, disclosure standards).
- Conduct regular quality audits of financial plans and advice delivery.
- Produce and/or review senior leadership reporting on sales performance, pipeline, productivity, client feedback, and capacity metrics.
- Engage cross functional partners to improve the end to end virtual advice experience.
How You Will Succeed
- 7+ years of experience in financial advisory, wealth management, or investment sales.
- 3–5+ years of leadership experience managing advisors or sales teams.
- University degree in Business Administration, Economics, or related field is required.
- Strong understanding of mutual funds, financial planning frameworks, and regulatory requirements.
- Mutual Fund License in current good standing.
- Strong financial service product & compliance knowledge.
- Demonstrated success in driving sales results through coaching and analytics.
- Skilled in digital sales tools, CRM systems, and virtual client engagement with extensive knowledge of CRM and banking systems.
- Proficiency in MS Office applications & AI tools such as Copilot.
- Exceptional interpersonal, written and verbal communication skills.
Salary Range
- CAD 110,000 CAD 125,000 per year.
Workplace
- This role is hybrid. Offices located at 3780 Bloor St W, Etobicoke, and 75 Corporate Park Dr, St. Catharines.
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