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Key skills for this role
A Senior Manager Sales Force Effectiveness is responsible for enhancing the productivity and efficiency of the sales force within an organization.
This role involves developing strategies, implementing processes, and providing tools that improve the overall performance of the sales team.
Develop and track key performance metrics to evaluate the sales team's performance and identify areas for improvement. Utilize sales analytics tools and reports to generate insights and make data-driven decisions to enhance sales force effectiveness.
Publish timely dashboards for better decision making of Sales leadership
Sales Tools and Technology: Evaluate and implement sales tools and technologies that enable the sales team to be more efficient and effective. This includes CRM systems, sales automation tools, and analytics platforms that support sales force effectiveness. Work closely with vendors /distributors to drive automation and error proofing of data .
Collate & Generate monthly sales reports- Primary Vs Secondary analysis, Inventory analysis, PCPM, Call Average & similar KPIs and highlight exceptions for better decision making.
Sales Incentive Programs : Develop and manage sales incentive programs that motivate and reward high-performing sales representatives. Ensure that incentive programs align with the organization's sales objectives and provide incentives that drive desired sales behaviors.
Foster collaboration and effective communication between the sales team and other departments within the organization. Develop strong relationships with cross-functional teams such as marketing, product, and finance to align goals and improve overall sales force effectiveness.
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Key Skills and Qualifications:
Bachelor’s degree in business administration, Sales, Marketing, Engineering, Analytics or a related field with 3-6 years of experience. MBA preferred.
Strong analytical and problem-solving skills.
Excellent communication and interpersonal skills.
Proficiency in using sales analytics tools- Excel, Power point, Python, Power BI etc and CRM systems.
Knowledge of sales training methodologies and techniques.
Ability to work effectively in a fast-paced, dynamic environment.
This role is a high impact role with strong visibility across the commercial organization. The candidate is expected to have strong interpersonal & problem-solving skills. Candidate should also have strong communication skills to conduct meaningful discussions with cross functional stakeholders & provide them with timely solutions to complex issues. The candidate should also work under ever evolving scenarios – escalate issues objectively & timely.
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