indeed
Senior Manager, SEM & SEO Strategy
EQ Bank
Toronto, CAN
Full Time
Manager
Hybrid
1 weeks ago
SEMSEOPaid SearchGoogle AdsMicrosoft AdsSA360
Free
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SEMSEOPaid Search
About the Role
EQ Bank is seeking a Senior Manager, SEM & SEO Strategy to lead digital acquisition for PC Financial credit and banking products. The role involves driving SEM, paid AI, and organic search strategies, managing a team, and collaborating with cross-functional teams.
Key Skills for This Role
SEMSEOPaid SearchGoogle AdsMicrosoft AdsSA360
Responsibilities
- Lead the team responsible for development and execution of SEM, and Paid AI strategies and initiatives
- Build data driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility
- Be a thought leader in Paid Search & Organic strategies and influence ideas to business stakeholders
- Work directly with Brand Marketing on Content roadmaps and strategies to boost visibility in SERPs and AI Overviews
- Collaborate with Digital Platforms on technical SEO implementation
- Collaborate with Acquisition Targeting team to identify opportunities to leverage first party data for targeting and measurement
- Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes
- Lead the learning and development of emerging Generative and Answer Engine Optimization tactics
- Report on effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews
- Streamline processes to maximize time spent on value added planning and optimization
Requirements
- Post secondary degree/diploma in Business, Marketing, Advertising, or related field
- 7+ years of experience in SEM & SEO and execution
- 2 3 years of experience managing a team of digital media practitioners
- Demonstrated ability to meet and exceed KPIs
- Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search Console, Google Analytics, and Webmaster Tools
- Working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads
- Analytical thinker with ability to turn data into actionable insights
- Strong in Excel and reporting automation / Business Intelligence tools (Looker, Google Data Studio or equivalent)
- Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset
- A strong grasp of the agile methodology is an asset but not required
Full Job Posting
The Work
- The Senior Manager, SEO & SEM Performance is responsible for driving digital acquisition of PC Financial credit & banking products through cutting edge search campaigns.
- You will leverage your effective storytelling skills to showcase the value of the search journey in driving business results.
- You will flex your collaborative & strategic leadership style to ensure the flawless planning and execution of a highly matrixed media strategy & team.
What You'll Do!
- Lead the team responsible for the development and execution of SEM, and Paid AI strategies and initiatives that drive conversion and acquisition.
- Build data driven and customer focused plans across Paid Search, Performance Max and content opportunities for organic visibility.
- Be a thought leader in Paid Search & Organic (traditional SERP & AI) strategies and effectively influence these ideas to business stakeholders.
- Work directly with Brand Marketing on Content roadmaps and strategies to boost the visibility of our brand and products in SERP’s and AI Overviews.
- Collaborate with Digital Platforms on technical SEO implementation.
- Collaborate with the Acquisition Targeting team to identify opportunities to leverage first party data for targeting and measurement.
- Define, measure and report on KPIs that hold SEM investments accountable to desired business outcomes, including the Cost Per Activation & ROI.
- Lead the learning and development of emerging Generative and Answer Engine Optimization tactics.
- Report on the effectiveness of SEM investments to senior stakeholders during weekly, monthly, and quarterly business reviews.
- Streamline processes to maximize time spent on value added planning and optimization.
What You Bring!
- Post secondary degree/diploma in a related field (Business, Marketing, Advertising).
- Experience in Financial Services (Credit Card and Deposit Acquisition) is a strong asset.
- 7+ years of experience in SEM & SEO and execution including 2 3 years of experience managing a team of digital media practitioners.
- Demonstrated ability to meet and exceed KPIs.
- Familiar with organic monitoring tools such as Screaming Frog, SEMRush, Google Search Console, Google Analytics, and Webmaster Tools.
- Demonstrated working knowledge of buying platforms like SA360, Google Ads, and Microsoft Ads.
- A strong grasp of the agile methodology is an asset but not required.
- An analytical thinker with the ability to turn data into actionable insights and effective paid media strategies.
- Strong in Excel and reporting automation / experience using Business Intelligence tools (Looker, Google Data Studio or equivalent).
- Excellent priority management skills demonstrated with both stakeholder partners & media specialists.
What we offer [For full time permanent roles]
- Competitive discretionary bonus
- Market leading RRSP match program
- Medical, dental, vision, life, and disability benefits
- Employee Share Purchase Plan
- Maternity/Parental top up while you care for your little one
- Generous vacation policy and personal days
- Virtual events to connect with your fellow colleagues
- Professional development and comprehensive Career Development program
- A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience
Workplace
- The incumbent will be working hybrid and in office time will be spent working from EQ Bank’s additional office space located at 2200 25 Ontario Street, Toronto, ON.
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