Senior Manager, PR, Partnerships, Experiential

• Conceptualize and execute innovative experiential activations, including press events, influencer events, consumer pop-ups, and cultural moments
• Develop high-impact launch events and immersive brand experiences that drive buzz and earned media
• Ensure seamless execution of events from concept through production, guest experience, and post-event amplification
• Collaborate with influencer and social teams to extend experiential moments into digital storytelling

• Strategize and execute elevated product seeding programs targeting celebrities, stylists, and brand partners
• Create culturally relevant moments and opportunistic activations that tap into trends and conversations
• Partner with social and influencer teams to ensure alignment and amplification

• Partner with agency to develop annual PR, partnerships, and experiential strategies and integrated campaign plans
• Ensure excellence in end-to-end planning, execution, and measurement of all initiatives
• Develop and manage annual scopes of work, KPIs, monthly / quarterly reporting, and budgets across PR, partnerships, and experiential
• Maintain oversight of agency budgets and reallocate investments based on performance and opportunities
• Lead quarterly agency performance reviews and identify optimization opportunities
• Forecast, manage, and reconcile budgets

• Act as a key cross-functional partner to all other Consumer marketing verticals, creative, and retail teams
• Ensure alignment across all brand touchpoints, from earned media to in-store and digital experiences
• Collaborate with leadership to elevate brand positioning and long-term strategy
• 6+ years of experience in public relations, partnerships, experiential, or integrated marketing (in-house or agency)
• Plugged into what’s trending, new and next and able to connect that awareness with business and planning strategies
• Strong network across media, celebrity, stylist, and influencer communities
• Experience working with affiliate PR agencies preferred (Awin or similar), including developing commerce editorial strategies, managing publisher relationships, securing affiliate-driven coverage, and tracking performance against business objectives.
• Proven experience managing celebrity partnerships, stylist relationships, and brand collaborations
• Experience producing high-impact events and experiential activations
• Outstanding written, editing, verbal, and presentation skills and a journalistic ability to form and source story angles and content from team members
• Ability to take moments and craft them into compelling stories for media and consumers alike
• Results-driven with a strong understanding of KPIs and measurement across PR, partnerships, and experiential
• Strong negotiation, relationship-building, and deal-making capabilities
• Highly organized with the ability to manage multiple complex projects simultaneously
• Experience leading projects (from the highest level down to the tiniest details) with multiple team members, in a fast-paced and dynamic environment
• Flexible and adaptable, with the ability to handle shifting timelines and priorities
• Ability to implement campaigns and product launches from start to finish, translating goals into measurable metrics against business and PR priorities
• Passion for beauty, culture, and innovation

Annual Base Compensation: $125,000-$150,000 (consummate with experience)

Living Proof is committed to an inclusive workplace with equal opportunities for all.

Our business strategy recognizes that an inclusive culture is a business strength that helps us win, as we develop and market products that resonate with all consumers and the diverse communities we serve.

At the same time, we will also remain compliant with all legal requirements.