Senior Manager - Partnerships
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About the Role
The Senior Manager – Partnerships at Qiddiya Investment Company will play a critical role in driving the growth and development of Qiddiya DMO’s commercial partnership ecosystem.
Key Skills for This Role
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Overview
- The Senior Manager – Partnerships at Qiddiya Investment Company will play a critical role in driving the growth and development of Qiddiya DMO’s commercial partnership ecosystem.
- This role is responsible for identifying, securing, and managing strategic partnerships with travel trade organizations, tourism entities, corporate partners, airlines, hospitality brands, and destination co-marketing partners to enhance Qiddiya’s visibility, commercial performance, and market reach.
- The role involves leading partnership strategy and activation initiatives, managing key partner relationships, and delivering joint commercial programs that support bookings, brand equity, and destination growth.
- The Senior Manager – Partnerships will work closely with internal stakeholders across Marketing, Events, Commercial, and Operations functions while managing and mentoring the Partnerships team.
- Key Responsibilities* Lead the development and execution of Qiddiya’s partnership strategy across travel trade, tourism boards, airlines, hospitality, corporate, and institutional partners to support overall destination objectives.
- Develop and manage structured partnership programs, including tiered partnership models, commercial frameworks, and co-marketing initiatives that enhance partner engagement and commercial value.
- Identify, evaluate, and secure new partnership opportunities across domestic and international markets through proactive business development and strategic relationship management.
- Lead end-to-end partnership negotiations including proposal development, commercial structuring, contract execution, and activation planning.
- Build and maintain a robust partnership pipeline utilizing CRM systems to track opportunities, deal stages, partner performance, and revenue contribution.
- Manage strategic relationships with Tier 1 and Tier 2 partners, ensuring alignment on commercial objectives, marketing activations, booking targets, and long-term collaboration opportunities.
- Collaborate closely with Marketing and Events teams to execute joint campaigns, destination showcases, co-branded initiatives, and trade activations that drive awareness and bookings.
- Oversee the development and execution of Familiarization (FAM) programs, partner training initiatives, and trade education platforms to strengthen partner advocacy and destination knowledge.
- Represent Qiddiya at international travel trade exhibitions, tourism events, and industry forums to strengthen market presence and expand partnership networks.
- Monitor and analyze partnership performance metrics, commercial ROI, and pipeline progress, providing regular reports, insights, and recommendations to senior leadership.
- Drive continuous improvement initiatives across partnership management processes, governance frameworks, and commercial activation models.
- Manage, mentor, and develop team members within the Partnerships function to ensure high performance and professional growth.
Requirements
- Bachelor’s degree in Business Administration, Marketing, Tourism, Hospitality, or a related field; MBA or postgraduate qualification preferred.
- At least 10 years of relevant experience in commercial partnerships, travel trade sales, business development, or destination marketing within tourism, hospitality, or entertainment sectors.
- Proven experience in sourcing, negotiating, and managing strategic partnerships with travel agencies, tour operators, DMCs, airlines, hospitality partners, or tourism organizations.
- Strong commercial acumen with demonstrated ability to structure partnership business cases, negotiate commercial agreements, and track performance against revenue and marketing objectives.
- Experience managing partner engagement programs, trade activations, FAM programs, and co-marketing initiatives.
- Strong stakeholder management, relationship-building, negotiation, and communication skills with the ability to influence at all organizational levels.
- Demonstrated leadership capability with experience managing teams and cross-functional collaboration initiatives.
- Proficiency in CRM systems and partnership pipeline
- **Benefits**
- Offering a comprehensive compensation and benefits package.
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