Senior Manager, GTM Strategy & Process Optimization

Become an expert in ServiceNow Marketing and Sales processes and systems.

Serve as the directly responsible owner for a major GTM initiative, carrying it end to end across process design, business requirements, data integrity, and adoption.

Take ambiguous problems, ask the right questions, convene the right people, and define current and future state through structured working sessions and process design.

Document current- and future-state processes— turning working sessions into clear, maintainable process artifacts.

Translate process design into clear business requirements and acceptance criteria, and represent MarCom's interests within cross-functional system workstreams.

Define the handoffs, SLAs, and rules of engagement that govern how work moves between Marketing, GBA, and Sales for each initiative.

Partner with technical, data, and change management teams — owning the business definition and managing clean handoffs to their specialized execution via structured briefs.

BA/BS in Marketing, Business, or a related field.

10+ years of experience in B2B Marketing functions; marketing operations and process management a plus.

Proven track record implementing and optimizing processes in complex, cross-functional environments — ideally connecting marketing, sales, and operations.

Hands-on experience documenting business processes at L1–L3 using Miro, Lucidchart, or equivalent tools.

Demonstrated experience writing business requirements and acceptance criteria, and partnering with technical teams through build and UAT.

Demonstrated experience leading cross-functional projects involving significant change management.

Ability to translate business strategy into operational requirements.

The ability to move fluidly from whiteboard strategy to documented business requirements — equally comfortable framing the problem and specifying the solution.

A passion for data and analysis, with curiosity to get to the root of a problem and solve it.

A collaborative, flexible operating style — you bring people along, adapt as the path evolves, and align rather than dictate.

For positions in this location, we offer a base pay of $139,900 - $244,800 , plus equity (when applicable), variable/incentive compensation and benefits. Sales positions generally offer a competitive On Target Earnings (OTE) incentive compensation structure. Please note that the base pay shown is a guideline, and individual total compensation will vary based on factors such as qualifications, skill level, competencies, and work location. We also offer health plans, including flexible spending accounts, a 401(k) Plan with company match, ESPP, matching donations, a flexible time away plan and family leave programs. Compensation is based on the geographic location in which the role is located and is subject to change based on work location.

We approach our distributed world of work with flexibility and trust. Work personas (flexible, remote, or required in office) are categories that are assigned to ServiceNow employees depending on the nature of their work and their assigned work location. Learn more here . To determine eligibility for a work persona, ServiceNow may confirm the distance between your primary residence and the closest ServiceNow office using a third-party service.

ServiceNow is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, age, disability, gender identity, veteran status, or any other category protected by law. In addition, all qualified applicants with arrest or conviction records will be considered for employment in accordance with legal requirements.

We strive to create an accessible and inclusive experience for all candidates. If you require a reasonable accommodation to complete any part of the application process, or are unable to use this online application and need an alternative method to apply, please contact globaltalentss@servicenow.com for assistance.

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