Senior Manager, Consumer Communications

Mark Anthony Group is an entrepreneurial drinks company, built from the ground up by thinking differently, innovating and doing the unexpected.

Our company is rooted in family values, a bold vision and relentless determination to continuously raise the bar and make a positive difference in consumers' lives.

Founded in 1972, we’ve grown organically from a one-person import wine business into an international drinks company whose hallmarks include a portfolio of luxury wineries and iconic beverage brands, including White Claw® Hard Seltzer, Mike’s Hard Lemonade, MXD, Cayman Jack, and Long Drink .

The Senior Manager, Consumer Communications is responsible for overseeing all inbound and outbound communications across a portfolio of brands.

This includes organic social media, influencer strategy, community management, consumer care, and earned media, as well as providing on-going thought leadership in the space.

This role develops and leads communication strategies that strengthen brand relevance, cultural connection, and consumer engagement, working closely with brand marketing, social, media, legal, and agency partners.

The Senior Manager, Consumer Communications is highly collaborative, entrepreneurial, and executes with excellence while actively contributing to team culture and development.

Own and oversee all inbound and outbound communications across assigned brands, including organic social, influencer, community management, consumer care, and earned media. Develop and execute social and communications strategies that align to broader brand and business priorities. Drive start‑to‑finish accountability for communications initiatives—from strategy and briefing through execution, optimization, and performance reporting. Lead influencer strategy and activation, partnering with agencies and internal teams (without direct contract management). Oversee community management and consumer care standards, ensuring timely, on‑brand responses and clear reporting. Guide earned media and thought‑leadership efforts in partnership with PR and communications stakeholders. Manage agency and partner relationships, including briefing, feedback, performance oversight, and budget stewardship. Track performance across social, influencer, and earned media, using insights to optimize engagement and growth. Support brand act planning and execution, ensuring communications are fully integrated and activated with excellence. Manage and develop two direct reports, fostering a high‑performing, collaborative team. Key Metrics & Financial Targets: Volume & Sales Brand Health Earned media placements Earned impressions Influencer content engagement Organic social channel growth Own: Cross Channel Communications Planning & Execution across earned media, influencer, organic social channels Influence: Consumer Communications, Shopper Marketing, Media Planning, Regional Marketing, DCOE, Brand Marketing Veto: Social Media Content, Influencer Partnerships, Earned Media Opportunities Critical Stakeholders & Relationships: Brand Marketing Consumer Communication/Media Global Marketing Regional Marketing Team Community Management Media Loyalty/Rewards Programming Qualifications, Education, & Experience: Bachelor's Degree & minimum of 7 years of relevant Communications experience, preferably within Alc/Bev or CPG.