Senior Loyalty Specialist

Role Overview

Key Responsibilities

• Execute the loyalty strategy and manage Royal Club operations, including Coins, redemption, tiers, and benefits.
• Develop recommendations, analyses, business cases, and benchmarks for program enhancements and roadmap planning.
• Design and analyze onboarding, engagement, win-back, seasonal, and partner-driven campaigns.
• Build segmentation and personalization frameworks across in-app, push, email, and SMS channels.
• Run A/B and multivariate testing to optimize conversion, engagement, and redemption.
• Track loyalty KPIs including enrollment, active members, earn-and-burn ratio, program cost-to-revenue, and NPS.
• Coordinate with Product, CRM, Finance, Commercial, partners, and vendors.
• Align loyalty delivery with acquisition, retention, and monetization goals.

Qualifications

• Bachelor’s degree in Marketing, Business Administration, Customer Experience, Data Analytics, or a related field.
• 3–4 years of experience in loyalty programs, CRM, lifecycle marketing, or customer engagement.
• Proven success executing and optimizing loyalty campaigns with measurable business impact.
• Strong analytical skills and hands-on experience with reporting tools, dashboards, and data interpretation.
• Understanding of loyalty economics, points or coins systems, earn-and-burn mechanics, tier models, and program P&L.
• Experience managing multichannel campaigns using segmentation and personalization.
• Strong stakeholder management and communication skills, including presentation to senior leadership.
• SQL or BI tools experience is a plus.

Benefits and Worklife

• Learning budgets, courses, and tools are available for professional growth.
• The company offers autonomy, flexible time off, wellness policies, and an agile working environment.
• The company provides opportunities for collaboration, professional development, and participation in research or innovation initiatives.