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Senior Lifecycle Marketing Manager

Salla
Jeddah, KSA
Full-time
Senior
Onsite
Discovered 2 weeks ago
IntercomBrazeWhatsAppAPI
Free

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Key skills for this role

IntercomBrazeWhatsApp
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Responsibilities:

  • Design and own the full merchant lifecycle: acquisition, onboarding, activation, growth, retention, win-back.
  • Define segmentation, build cohorts, and set the behavioral triggers that move merchants forward and reduce drop-off.
  • Build and ship campaigns hands-on across email, WhatsApp, push, and in-app.
  • Run a rigorous experimentation roadmap: controlled tests, holdout groups, and success metrics tied to activation, retention, and customer lifetime value, not vanity opens and clicks.
  • Design dynamic, personalized content and connect it across tools and data sources so the right message reaches the right merchant at the right moment.
  • Scale content and personalization through AI-assisted workflows with low operational dependency.
  • Keep the whole system consolidated, coherent, and continuously optimized: you own the journey map, not just campaigns.
  • Report stage-conversion and retention outcomes with a live experimentation backlog behind them.

Requirements

  • Proven experience owning a customer or merchant lifecycle end to end, strategy and execution, with tangible results you can point to. Deep fluency in lifecycle concepts: segmentation, cohorting, stage design, triggers, retention, churn, customer lifetime value. Hands-on campaign execution in a major lifecycle or customer-relationship platform (Intercom, Braze, or similar), technical enough to own triggers, flows, dynamic content, and API-based data connections without engineering support. A demonstrated experimentation mindset: you test, measure, optimize, and have killed ideas based on data. Experience building dynamic content systems connecting multiple data sources into a single journey. Active AI usage in lifecycle work, with a point of view on where AI adds value and where it doesn't. Experience at or closely with a software-as-a-service company, ideally in the Middle East; genuine empathy for merchants and small businesses. Full working proficiency in Arabic and English: this role writes, reviews, and ships Arabic campaign copy that reads native, not translated. Based in or willing to relocate to Jeddah or Mecca.
  • Proven experience owning a customer or merchant lifecycle end to end, strategy and execution, with tangible results you can point to.
  • Deep fluency in lifecycle concepts: segmentation, cohorting, stage design, triggers, retention, churn, customer lifetime value.
  • Hands-on campaign execution in a major lifecycle or customer-relationship platform (Intercom, Braze, or similar), technical enough to own triggers, flows, dynamic content, and API-based data connections without engineering support.
  • A demonstrated experimentation mindset: you test, measure, optimize, and have killed ideas based on data.
  • Experience building dynamic content systems connecting multiple data sources into a single journey.
  • Active AI usage in lifecycle work, with a point of view on where AI adds value and where it doesn't.
  • Experience at or closely with a software-as-a-service company, ideally in the Middle East; genuine empathy for merchants and small businesses.
  • Full working proficiency in Arabic and English: this role writes, reviews, and ships Arabic campaign copy that reads native, not translated. Based in or willing to relocate to Jeddah or Mecca.

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