Senior Integrated Campaigns Marketing Manager

Own channel distribution planning for campaign content across email, paid, web, webinars/virtual events, and field/event moments

Define campaign content requirements and align with the Content team on briefs and storytelling assets needed to support campaign goals

Align on timelines and production needs to ensure campaigns launch on schedule

Leverage customer stories, guides, research reports, blogs, videos, and other owned content as the foundation for campaign activation

Use AI and approved tools to adapt campaign narratives into channel-specific assets, accelerate iteration, and support content repurposing while maintaining brand consistency and message accuracy

Partner with Content and Brand to translate core messaging into scalable, repeatable campaign assets using a mix of human creativity, AI support, and sound editorial judgment

Own webinar and virtual roundtable programming end-to-end, including promotion strategy, speaker management, run-of-show, production timelines, and post-event nurture and content repurposing

Ensure campaign distribution amplifies and extends the reach of high-value content

Own channel performance across campaign touchpoints (email, paid, nurture, landing pages, webinars/virtual events, etc.)

Partner with the paid media team to activate campaign narratives within performance programs, including account-based strategies

Continuously optimize landing pages, forms, nurture sequences, and CTAs to increase conversion rates and pipeline velocity

Build and refine nurture and lifecycle flows that accelerate funnel progression

Establish and own KPIs including MQLs, account engagement, pipeline contribution, and revenue impact

Analyze results, optimize in-flight campaigns, and implement structured testing frameworks

Apply AI and automation to accelerate campaign analysis, identify optimization opportunities faster, improve testing velocity, and support more personalized campaign experiences where appropriate

Use data, testing, and AI-assisted insight generation to refine landing pages, nurture flows, CTAs, and channel performance over time

Partner with Marketing Operations to ensure accurate attribution and performance reporting

Collaborate with Product Marketing to bring new products and features to market through integrated campaigns

Align campaign activation with product positioning, buyer journey stages, and sales priorities

Ensure campaigns drive awareness, consideration, and measurable revenue impact

Translate GTM priorities into ABM-ready plays for target accounts, including segment-specific messaging and coordinated channel activation

Communicate campaign plans, calendars, and performance insights to Sales, Marketing, and Executive stakeholders

Partner with Sales to align on target account priorities, buying group engagement, and follow-up plays

Lead campaign retrospectives to surface insights and optimization opportunities

Share wins and learnings across the organization

Share effective AI-assisted workflows, prompts, and campaign learnings that improve repeatability and raise the team’s overall speed and quality

Partner cross-functionally to identify where AI can improve campaign execution, insight generation, and go-to-market effectiveness without compromising customer experience or brand standards

Experience scaling campaigns in a growth-stage B2B SaaS company

Strong partnership with content and creative teams to bring campaigns to life

Practical examples of using AI to improve campaign speed, content quality, experimentation, personalization, or performance insights

Experience building repeatable AI workflows or agents that improved marketing efficiency or campaign outcomes

A self-directed habit of testing new tools and turning one-off AI use into repeatable team practices

Experience managing paid media strategy and agency relationships

Familiarity with marketing automation and lifecycle strategy

Experience building repeatable ABM playbooks, including target account segmentation, buying group considerations, and account-level measurement

Experience marketing to commercial service contractors or within field service technology

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce.

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page.

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com , through corporate emails utilizing our domain name of @ servicetrade.com , and through servicetrade.greenhouse.io . Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.