Senior Growth Lead

7+ years of experience across Growth, Product-Led Growth, Performance Marketing, Web, or related roles within SaaS, e-commerce, or digital businesses

Strong hands-on ability to build and launch landing pages without relying on a designer or developer for day-to-day execution

Experience working with modern CMS, component-based page systems, no-code or low-code tooling, and AI-assisted build workflows

Strong CRO experience, with a track record of improving conversion across self-serve funnels using analytics, experimentation, and behavioural insight

Real product-led growth experience, including trial-to-paid conversion, activation, onboarding, and lifecycle optimisation

Strong analytics fluency, with the ability to independently diagnose funnel performance and prioritise opportunities by commercial impact

Experience building and optimising lifecycle and email journeys based on behavioural triggers rather than purely campaign-led sends

Genuinely hands-on experience using AI tools to build, test, analyse, instrument, and increase execution speed

Strong commercial literacy, with a working understanding of CAC, conversion rate, payback, retention, and unit economics

Experience operating in fast-paced, lean environments where senior people are expected to execute as well as set direction

Strong cross-functional working skills, particularly across Product, Brand, RevOps, Engineering, and Finance

A hands-on growth operator who is equally comfortable building the infrastructure and improving the numbers that sit on top of it.

You think about conversion as a commercial outcome, not a collection of marketing tasks. You can move from identifying a funnel problem in the data to building and shipping the page, journey, or test needed to improve it.

You are technically confident enough to work independently. You do not need a designer or developer to ship every change, and you actively use templates, components, automation, and AI to increase your own capacity.

You understand product-led growth in practice, particularly the mechanics of turning trial users into activated, paying customers. You see lifecycle as a growth lever rather than simply an email channel.

You are commercially minded and comfortable thinking in CAC, conversion, payback, and revenue impact. You can prioritise work based on where it will create the greatest return rather than where there is the loudest internal request.

Most importantly, you want ownership of a system rather than ownership of a large team. You are comfortable being in the detail, building alongside others, and creating the infrastructure the rest of marketing depends on.