Senior Brand Lead

7+ years of experience across Brand, Content, Product Marketing, or related marketing roles within e-commerce, marketplace, or B2B SaaS environments

Deep marketplace e-commerce knowledge, with a strong understanding of how Amazon, Walmart, and other marketplace sellers and brands operate

Experience developing differentiated positioning and messaging across multiple products, audiences, or ICPs

Ability to communicate effectively to very different audiences, from independent marketplace sellers through to senior stakeholders within enterprise consumer brands

Strong editorial judgement, with the ability to assess, improve, and produce high-quality work quickly across multiple formats and channels

Genuinely hands-on experience using AI tools to research, create, edit, repurpose, and scale marketing output

Strong content strategy experience, including editorial planning, SEO, keyword strategy, and content distribution

Experience owning or contributing significantly to social, PR, influencer, or external communications strategies

Strong commercial literacy, with an understanding of how brand, positioning, and content contribute to pipeline, conversion, adoption, and revenue

Experience operating in a fast-paced, lean environment where senior people are expected to build as well as set direction

Excellent written communication skills, with the ability to move confidently between different audiences, tones, and levels of complexity

A senior marketing operator with deep marketplace knowledge and strong instinct for how products should be positioned and communicated.

Someone who can move comfortably between a solopreneur running an Amazon business and a Brand Director at a global consumer company, understanding that the language, priorities, and proof points that resonate with each are fundamentally different.

You have strong taste but you are not precious about the process. You can apply editorial judgement quickly, recognise what is good enough to ship, and improve output without becoming a bottleneck.

You are highly hands-on and actively use AI to increase your own capacity. You see AI as part of how modern marketing teams operate, not as a separate initiative or something delegated to junior team members.

You are commercially minded and understand that brand and content ultimately need to contribute to growth. You are comfortable discussing pipeline, conversion, attribution, and revenue alongside positioning, narrative, and creative quality.

Most importantly, you want meaningful ownership rather than a bigger team. You are comfortable working in the detail, producing alongside others, and using technology and judgement to achieve more than the size of the team would suggest.