Senior Field Marketing Specialist
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Key skills for this role
About the Role
Barns seeks a Senior Field Marketing Specialist to lead field marketing operations across branches in Jeddah. The role involves planning promotional campaigns, enforcing brand standards, managing agency partnerships, and delivering data-driven insights to enhance customer experience and brand presence.
Key Skills for This Role
Responsibilities
- Lead planning and execution of field marketing campaigns across all branches
- Oversee distribution and display of promotional materials, ensuring brand consistency
- Conduct regular branch audits to assess visual identity compliance
- Drive execution of launch events, seasonal campaigns, and high impact promotional initiatives
- Prepare and present comprehensive field reports with performance analysis and recommendations
- Act as primary liaison between marketing, operations, and maintenance teams
- Maintain branch database and promotional inventory system
- Mentor and guide junior field marketing team members
- Manage relationships with external agencies and partners
- Contribute to budget tracking for field marketing activities
Requirements
- Bachelor's degree in Marketing, Business Administration, or related field
- Minimum 4–6 years of experience in field marketing or brand operations, preferably in F&B or multi branch retail
- Proven track record of leading campaigns end to end and managing external vendors or agencies
- Proficiency in both Arabic and English
- Strong leadership and project management skills
- Analytical mindset with ability to translate field observations into actionable insights
- Excellent communication and stakeholder management skills
Full Job Posting
Job Purpose
- To lead field marketing operations across Barns branches by planning and executing promotional campaigns, enforcing brand standards, managing agency partnerships, and delivering data driven insights that elevate customer experience and strengthen brand presence in the market.
Key Responsibilities
- Lead the planning and execution of field marketing campaigns across all branches in alignment with the broader marketing strategy.
- Oversee the distribution and correct display of promotional and advertising materials, ensuring brand consistency across all touchpoints.
- Conduct regular branch audits to assess visual identity compliance and promotional implementation, escalating gaps to relevant stakeholders.
- Drive the execution of launch events, seasonal campaigns, and high impact promotional initiatives, managing timelines and on ground teams.
- Prepare and present comprehensive field reports covering performance analysis, branch readiness assessments, and strategic recommendations to management.
- Act as the primary liaison between marketing, operations, and maintenance teams to resolve display and visual presentation issues efficiently.
- Own and maintain the branch database and promotional inventory system, ensuring accuracy and operational readiness.
- Anticipate and respond to field marketing needs across existing and new branches, proactively identifying opportunities for improvement.
- Mentor and guide junior field marketing team members, providing direction, feedback, and support in day to day activities.
- Manage relationships with external agencies and partners, leading briefings, reviewing deliverables, and ensuring quality and timely execution.
- Contribute to budget tracking for field marketing activities, supporting cost efficient planning and resource allocation.
Job Requirements
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum 4–6 years of experience in field marketing or brand operations, preferably within an F&B or multi branch retail environment.
- Proven track record of leading campaigns end to end and managing external vendors or agencies.
- Proficiency in both Arabic and English.
- Strong leadership and project management skills with the ability to prioritize and manage multiple initiatives simultaneously.
- Analytical mindset with the ability to translate field observations into actionable insights.
- Excellent communication and stakeholder management skills across all levels of the organization.
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