Senior Fashion Sales Associate
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Key skills for this role
About the Role
Vindico seeks a Senior Fashion Sales Associate for the Soulland flagship store at Dubai Hills Mall. The role requires a culturally aware professional with 3-5 years of premium streetwear retail experience to drive sales, mentor team members, and deliver an authentic brand experience.
Key Skills for This Role
Responsibilities
- Deliver exceptional, personalized in store customer experience reflecting brand values
- Develop and maintain strong customer relationships through clienteling and follow up
- Proactively promote new arrivals, collaborations, and products
- Achieve and exceed individual and team sales targets
- Support Store Manager in supervising sales floor and maintaining operational standards
- Act as mentor and role model for Fashion Sales associates
- Maintain deep knowledge of Soulland collections, collaborations, fabrics, and brand story
- Support visual merchandising alignment
- Support daily operational tasks including stock management, replenishment, and store presentation
- Process transactions accurately on POS system
Requirements
- Minimum 3 5 years of fashion retail sales experience, ideally in premium streetwear or lifestyle environment
- Minimum 2 years sales experience in premium fashion retail
- Demonstrable record of hitting personal sales targets
- Excellent interpersonal and communication skills
- Strong clienteling instincts
- POS system proficiency
- English essential, Arabic and/or additional language an advantage
Full Job Posting
Role Overview
- Vindico is seeking a culturally aware and commercially sharp Senior Fashion Sales professional to join the Soulland flagship store at Dubai Hills Mall.
- Reporting to the Store Manager, the Senior Fashion Sales will serve as a floor leader, supporting daily operations, mentoring the sales team, and delivering a warm, knowledgeable, and on brand customer experience.
Key Responsibilities
- Deliver an exceptional, personalized in store experience reflecting Soulland's authentic values.
- Develop and maintain strong customer relationships through attentive clienteling and follow up.
- Proactively promote new arrivals, collaborations, and library products.
- Consistently achieve and exceed individual and team sales targets.
- Handle customer queries and concerns with professionalism.
- Support Store Manager in supervising sales floor and maintaining operational standards.
- Act as mentor and role model for Fashion Sales associates.
- Assist in onboarding new team members.
- Lead the floor in Store Manager's absence.
- Maintain deep product and brand knowledge.
- Support visual merchandising alignment.
- Support daily operational tasks including stock management, replenishment, and store presentation.
Key Skills & Competencies
- Genuine passion for premium streetwear, lifestyle fashion, and contemporary culture.
- Minimum 3–5 years of fashion retail sales experience, ideally in premium streetwear or lifestyle environment.
- Excellent interpersonal and communication skills.
- Strong clienteling instincts.
- Commercially minded with understanding of retail KPIs.
- Ability to mentor peers.
- POS system proficiency and basic operational awareness.
Preferred Qualifications & Experience
- Minimum 2 years sales experience in premium fashion retail.
- Demonstrable record of hitting personal sales targets.
- Confident, warm communicator.
- Styling instinct.
- English essential, Arabic and/or additional language an advantage.
KRA
- Deliver the full Soulland customer experience at highest standard.
- Act as Store Manager on duty in SM's absence.
- Own the fitting room zone with proactive engagement.
- Build a personal clienteling book.
- Support VM in maintaining floor standards.
- Mentor and buddy new Sales Associates during first 30 days.
- Complete daily shift handover note.
- Achieve individual sales targets and UPT benchmarks.
Performance KPIs
- Individual monthly sales contribution.
- UPT (1.8).
- ATV: 500.
- Conversion rate (10% at store level).
- Clienteling log – minimum 15 30 customer entries updated per month.
- Drive customer retention with minimum 5 repeating customers per month from Month 4.
- Mystery shop service score – minimum 4.5/5.0.
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