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Fashion Sales Associate

Vindico
Dubai, UAE
Full Time
Entry
Onsite
1 months ago
Customer EngagementSalesProduct KnowledgePOS SystemsVisual MerchandisingCommunication
Free

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Role Overview

  • Vindico Retail is looking for four enthusiastic and culturally plugged in Fashion Sales associates to join the Soulland flagship store team at Dubai Hills Mall.
  • These roles are the heartbeat of the store — the people who greet, engage, and genuinely connect with Soulland's community of customers every single day.
  • The ideal candidate doesn't need to be the most experienced person in the room — they need to be the most authentic.

Key Responsibilities

  • Welcome and engage customers in a warm, natural, and brand authentic manner.
  • Understand customer needs and guide them through the Soulland product range with confidence and genuine enthusiasm.
  • Achieve individual sales targets and contribute to the store's overall performance goals.
  • Upsell and cross sell thoughtfully — prioritizing customer satisfaction over transaction size.
  • Maintain product knowledge across seasonal collections, collaborations, the Library range, and brand heritage.
  • Drive individual sales targets — conversion, AOV, and UPT
  • Maintain deep product knowledge across all categories, materials, and current season storytelling
  • Register every customer in Salesforce at point of sale — no exceptions
  • Manage WhatsApp Business communication with clients — follow up, reservations, waitlists
  • Support VM standards on the floor — folding, rehanging, size runs, and focal point upkeep between VM resets
  • Handle exchanges and returns per SOP, escalating complaints to the Store Manager
  • Maintain impeccable store presentation — ensuring visual merchandising standards are upheld at all times.

Brand Representation

  • Represent Soulland's brand identity authentically in appearance, attitude, and communication.
  • Contribute to a positive, inclusive, and community driven store atmosphere.
  • Participate in team training sessions, product knowledge updates, and brand briefings.
  • Support in store events, activations, and community initiatives as directed.

Key Skills & Competencies

  • Genuine interest in and knowledge of premium streetwear, lifestyle fashion, and contemporary culture.
  • Warm, approachable, and naturally engaging personality — someone the brand's community would gravitate towards.
  • Basic to intermediate retail sales experience (1–3 years preferred; right attitude prioritized over years).
  • Ability to communicate product stories and brand values authentically without scripted pitching.
  • Team player with a proactive and solution oriented mindset.
  • Comfortable working in a fast paced retail environment.
  • Basic POS and operational awareness.

Preferred Qualifications & Experience

  • Minimum 1 year premium retail or customer facing experience
  • Genuine interest in fashion and the Soulland brand aesthetic
  • Professional appearance and communication — premium presentation standard
  • Reliable, flexible availability including weekends
  • English essential, additional languages are an advantage

Key Performance Indicators (KPIs)

  • Deliver the Soulland service standard on every customer interaction without exception
  • Maintain personal area of the floor — stock levels, folding standards, visual cleanliness
  • Process all transactions accurately on POS — sales, exchanges, returns
  • Complete floor replenishment from stockroom when prompted by SM or stock alert
  • Participate in all team briefings, training sessions and SOP tests
  • Submit weekly self assessment against KPIs using the weekly reporting format
  • Flag any VM issues, stock discrepancies or customer complaints immediately to SM
  • Monthly sales contribution — individual target set by SM
  • UPT : 1.7
  • ATV: 500
  • Customer acquisition: 20 per month
  • Customer retention: 3 per month from month 4

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