Senior Expert - MarTech

Key Responsibilities

• Take technical ownership of MarTech platforms, integrations and delivery quality across Adobe, AEM/AEMaaCS, AEP, AJO, CJA, Target, DAM / Content Hub, Sprinklr, Workfront and analytics.
• Define and maintain MarTech technical architecture, integration patterns, engineering standards, release approach and technical roadmap.
• Provide hands-on technical leadership across solution design, development, configuration, integration, testing, deployment, release and production support.
• Lead and challenge vendor engineering teams, ensuring compliance with Qiddiya Digital standards and MarTech architecture principles.
• Review and approve technical designs, APIs, data models, event schemas, tracking specifications, integration flows, code quality and major technical decisions.
• Support AEMaaCS governance, Cloud Manager pipelines, environment strategy, release controls, shared component standards and multi-SI code management.
• Own technical quality for analytics and tagging, including data layer, Adobe Tags / Launch, WebSDK / MobileSDK, UTM governance, CJA data flows and reporting reliability.
• Support AEP / AJO / CJA / Target enablement, including profile, audience, journey, decisioning, personalisation, experimentation and reporting use cases.
• Ensure MarTech solutions are secure, scalable, observable, resilient, maintainable, reusable and cost efficient.
• Validate vendor deliverables using clear technical acceptance criteria, test evidence, deployment checks and production readiness criteria.
• Ensure appropriate automated testing, CI/CD controls, monitoring, logging, alerting, access controls and operational runbooks are in place.
• Validate release plans, rollback procedures, capacity considerations, integration testing, disaster recovery and production readiness.
• Lead technical incident management, root-cause analysis and permanent remediation for MarTech-related issues.
• Identify and manage technical debt, architecture risks, recurring incidents, performance issues and operational weaknesses.
• Maintain technical documentation, architecture decisions, integration specifications, release notes, runbooks and support procedures.